Updated December 2023 Online pop-up shops are everywhere these days. An online pop-up shop is a temporary ecommerce store featuring branded merchandise and other products. The products sold in an online pop-up shop are typically limited-edition items that can only be purchased for a short period of time. Increasingly, online pop-up shops are used by … Read more
Updated December 2023 What is an Online Company Store for Employees? An online company store for employees (aka an employee merchandise store, internal company store, or company swag store), is an e-store for employee swag, uniforms, and gifts. An online company store for employees has two interfaces: one for employees to use to select their … Read more
Utility companies, power co-ops, renewable energy businesses, and electrical contractors need a constant supply of electrical PPE, including customized FR and arc flash clothing, and other safety products to mitigate risks and maintain a safe working environment. For larger companies operating in industrial sectors, procurement technology tools can help their safety and procurement managers streamline … Read more
Sourcing, storing, and shipping company swag and branded merchandise is a time consuming and expensive process. Luckily, with a swag management platform, these tasks can be outsourced and automated to save time and money. What is a Swag Management Platform? A swag management platform refers to swag procurement, customization, and fulfillment services – along with … Read more
A company swag store makes it easy to obtain all the logo apparel, accessories, and other branded merchandise your business needs for events and promotional campaigns. Everything you need to know about setting up a company swag store – and why your business might one want in the first place – is included in the … Read more
Attractive, comfortable, and high-quality company apparel is a must-have for growing businesses seeking a competitive edge. Perhaps your sales team needs a stylish, uniform look for trade shows and conferences. Maybe you just need some fashionable branded t-shirts for promotional giveaways. Whether you have a company apparel online store for employees or sell custom logo … Read more
A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more
Maintaining consistency across all marketing channels is key to successful branding. Trade shows – including hybrid and virtual trade shows – are still an important marketing channel, especially for B2B businesses. Trade show marketing materials that adhere to your brand guidelines and make a real visual impact will strengthen your brand image and build brand … Read more
For B2C companies, an online merch store has become an essential tool for brand growth. That’s because branded merchandise is a proven way to accelerate brand engagement and loyalty while also generating valuable publicity that can increase brand awareness. According to writer Adam Bluestein, there is now an entire “generation of consumers weaned on social … Read more
Corporate gifting programs are more essential than ever for large companies focused on retaining customers and employees. An effective corporate gifting platform – which automates and streamlines the gifting process – can be an important customer and employee retention tool. Corporate gifting platforms and services can also improve sales prospecting and corporate recruitment by making … Read more