Updated December 2023 Online pop-up shops are everywhere these days. An online pop-up shop is a temporary ecommerce store featuring branded merchandise and other products. The products sold in an online pop-up shop are typically limited-edition items that can only be purchased for a short period of time. Increasingly, online pop-up shops are used by … Read more
Updated December 2023 What is an Online Company Store for Employees? An online company store for employees (aka an employee merchandise store, internal company store, or company swag store), is an e-store for employee swag, uniforms, and gifts. An online company store for employees has two interfaces: one for employees to use to select their … Read more
When it comes figuring out what to stock in your company merch store, it’s important to consider a wide range of products beyond branded apparel and accessories. Custom tech gadgets are one of the most popular types of branded merchandise for company merch stores. That’s because technology products like portable Bluetooth speakers and wireless chargers … Read more
Updated June 2023 When it comes time to order clothing for a corporate apparel store, it’s difficult to know what brands to get. Making a decision to get the best branded apparel for your store can take time. Knowing what’s popular in corporate apparel stores can help speed that process up. We took note of … Read more
Sourcing, storing, and shipping company swag and branded merchandise is a time consuming and expensive process. Luckily, with a swag management platform, these tasks can be outsourced and automated to save time and money. What is a Swag Management Platform? A swag management platform refers to swag procurement, customization, and fulfillment services – along with … Read more
A company swag store makes it easy to obtain all the logo apparel, accessories, and other branded merchandise your business needs for events and promotional campaigns. Everything you need to know about setting up a company swag store – and why your business might one want in the first place – is included in the … Read more
For B2C companies, an online merch store has become an essential tool for brand growth. That’s because branded merchandise is a proven way to accelerate brand engagement and loyalty while also generating valuable publicity that can increase brand awareness. According to writer Adam Bluestein, there is now an entire “generation of consumers weaned on social … Read more
Back in 2019, financial services was the fourth largest market for promotional product sales. However, after the pandemic began, companies in the financial industry – including banks, insurance companies, and asset management firms – spent significantly less on promotional products. To weather the economic downturn, many large banks reduced their marketing and advertising budgets in … Read more
As a tangible reminder of your brand, promotional merchandise is a staple in promotional campaigns and events. Yet many B2C businesses – food and restaurant brands, in particular – are increasingly interested in selling (rather than just giving away) promotional products to their customers via online company stores. Online company stores can be a powerful … Read more
Social media growth is an important goal for digital marketers because social media marketing works. In fact, top marketers participating in the 2021 26th edition of The CMO Survey indicated that social media marketing’s contribution to their company’s performance saw an increase of 17.7% in the last year. Considering that nearly 40 percent of users … Read more