Trade shows are an ideal time to gain brand exposure and generate new sales leads. Trade show promotional items are a cost-effective advertising tool that can help attract more booth traffic and drive brand awareness. The most effective promotional items for trade shows, conferences, and other business events have three key attributes in common: To … Read more
Maintaining consistency across all marketing channels is key to successful branding. Trade shows – including hybrid and virtual trade shows – are still an important marketing channel, especially for B2B businesses. Trade show marketing materials that adhere to your brand guidelines and make a real visual impact will strengthen your brand image and build brand … Read more
To help our customers make smart purchasing decisions, we like to look at both qualitative and quantitative research. Data and customer feedback helps us identify our most popular and effective promotional products. In addition we use statistics from organizations like the Advertising Specialty Institute (ASI) to learn which categories of promotional products are purchased most … Read more
The once thriving North American business meetings and conventions industry (which generated $221.6 billion in direct GDP in 2017) was significantly impacted by the Covid-19 crisis starting late in Q1 2020. According to Northstar Meetings Group’s Pulse Survey, which tracks the event planning industry’s evolving response to the Covid-19 pandemic, 82 percent of planners are … Read more
1. Location, Location, Location Where you’re able to put your booth will be a huge determining factor for how much traffic you recieve. Try to get a space by the entrance. Other prime spots include a corner booth (for great flow) and near the food! Everyone will be visiting the food at one time or … Read more
If your industry holds trade shows, then you not only need to attend these events, but you also need to ensure that your booth is attention-getting and memorable. Having great promotional products at your table can attract customers to your booth, and when they look back at the item later, they will have a lasting … Read more
Well thought-out tradeshow giveaways do work. Irrelevant, unimaginative freebies do not. And beware of catering to giveaway grabbers who will dart into your booth, grab a freebie and dart back to the aisle without so much as making eye contact with your staff. Give out freebies to booth visitors individually rather than creating a free-for-all. … Read more