The Executive Assistant’s Guide to Merch Ordering

executive assistant's guide to merch ordering

Branded merchandise is any product that is decorated with a logo, slogan, or other branding element to promote a business, product, or service. Executive assistants and office managers are often in charge of ordering various types of branded merchandise for their employer including branded office supplies, customized gifts for office staff, personalized executive and VIP … Read more

Reward and Recognition Programs Your Employees will Love

reward and recognition programs

Reward and recognition programs acknowledge employees for their extraordinary achievements and everyday efforts. These programs help motivate and engage employees, which improves both productivity and retention. Research indicates that employees value frequent, timely, and meaningful recognition and rewards. That’s why many employers utilize a variety of different tools and systems for delivering personalized recognition and … Read more

Startup Swag Ideas + 3 Mistakes to Avoid Making

Startup Swag

Giving away branded apparel and promotional products (aka swag) to potential customers and early adopters is a cost-effective way to promote a growing startup or small business. Startup swag can be used to achieve key marketing objectives such as acquiring new customers, introducing a brand, or increasing customer loyalty and retention. Because promotional products are … Read more

Lumpy Mail Ideas That Grab Attention: Inexpensive Mailable Promotional Items

Sales Gifts for Prospects - Direct Mail

What is Lumpy Mail? Lumpy mail ideas that grab attention are a highly effective direct mail technique that involves adding a bulky or lumpy 3D object to your mailer so it stands out. The added product is usually a small product sample or promotional product that the recipient can use in their daily life such … Read more

Company Swag Store – A Beginner’s Guide with FAQ & Examples

company swag store

A company swag store makes it easy to obtain all the logo apparel, accessories, and other branded merchandise your business needs for events and promotional campaigns. Everything you need to know about setting up a company swag store – and why your business might one want in the first place – is included in the … Read more

Developing Your Marketing Plan

marketing plan 2016

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that your marketing opportunities are maximized. A solid marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout … Read more