The Metron Branding Blog

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Online Company Store Reports & Analytics: 5 Reports Every Manager Should Use
Reports and analytics are a vital part of any business and this rings true for online company stores as well. Having access to your online company store data is the key to improving and optimizing your store. Online company store reports are used for a myriad of things. You can use order reports to find … Read more
Best Online Merch Stores with BrandHub Branded Merchandise Platform
For B2C companies, an online merch store has become an essential tool for brand growth. That’s because branded merchandise is a proven way to accelerate brand engagement and loyalty while also generating valuable publicity that can increase brand awareness. According to writer Adam Bluestein, there is now an entire “generation of consumers weaned on social … Read more
3 Essential Corporate Gifting Platform Features for Large Companies
Corporate gifting programs are more essential than ever for large companies focused on retaining customers and employees. An effective corporate gifting platform – which automates and streamlines the gifting process – can be an important customer and employee retention tool. Corporate gifting platforms and services can also improve sales prospecting and corporate recruitment by making … Read more

Excellent Engagement & Reduced Turnover with Meaningful Employee Recognition
To establish a strong company culture, which helps attract new talent and retain top talent, it is crucial to have systems in place for meaningful employee recognition and advancement. Recognition in the workplace means a lot more to employees when it is tied to a specific accomplishment or organizational objective. Positive feedback and recognition for … Read more
Why Promotional Products Work – and How to Use Them
Research indicates that promotional products are the most highly regarded form of advertising. After all, who doesn’t like free stuff? With that in mind, we put together a quick guide to virtually everything you need to know about why promotional products work – and how to use them to make your customers and sales prospects … Read more
Collect First-Party Data with Free Swag Giveaways
Marketers are learning to collect first-party data in order to avoid the changing whims of tech companies who had otherwise been the keepers of third-party data. By 2024, third-party cookies will be phased out of Google Chrome, the most popular Internet browser in the world. When Apple made it easy for it’s users opt out … Read more

3 Promotional Drinkware Trends for 2022
Promotional drinkware is so loved by businesses and consumers that we aren’t exactly sure who loves it more. A bestselling promotional product category, promotional drinkware is always very popular. Year after year, businesses purchase more customizable drinkware than nearly any other type of promotional item. After all, drinkware like coffee mugs and water bottles are … Read more
15 Virtual Swag Ideas and Examples
The events industry is rapidly evolving. As a result, many businesses and events coordinators are searching for great virtual swag ideas that can help build excitement for a brand or online event in 2022 and the years to come. Even as in-person concerts, festivals, and business events (including brick-and-mortar trade shows, conferences, and conventions) began … Read more
2022 Promotional Product Trends – The Most Influential Items by State, Gender, Age & More
One of the best sources of data related to promotional product trends – i.e. which promotional products are the most cost-effective and popular with consumers – is the Advertising Specialty Institute (ASI)’s Ad Impressions Study, which is released every 1-2 years. The 2022 edition of this report provides detailed insight into promotional product trends – … Read more