Many companies - regardless of size - have a difficult time connecting with consumers on social media. Social media marketing best practices include researching your target audience and engaging in social listening, establishing an authentic and consistent brand voice, and tailoring your content for each...
Like conferences, trade shows, and other traditionally in-person events, many annual meetings have been postponed, cancelled, or converted into virtual events in 2021. Tech businesses in North Carolina, manufacturers in Minnesota, and companies of all types everywhere are contending with limits on unnecessary travel and...
To help our customers make smart purchasing decisions, we like to look at both qualitative and quantitative research. Data and customer feedback helps us identify our most popular and effective promotional products. In addition we use statistics from organizations like the Advertising Specialty Institute (ASI)...
Unique promotional items for creative giveaways are a great way to help your company stand out in a crowd, so we compiled a list of some of our favorite outside-the-box ideas for inspired branded gifts in 2021. Our top selections consist of clever designs that...
Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal...
Technology promotional products like personalized flash drives, power banks, wireless charging stations, wireless headphones, and waterproof earbuds are frequently distributed to consumers each year via virtual events, trade shows, promotional events, and direct mailing campaigns. The 13th most popular promotional product category in 2020 was...
Both physical marketing collateral and digital marketing assets are vital components of a comprehensive and effective real estate marketing strategy. An online company store is a useful real estate marketing tool for the 21st century - a custom ecommerce platform that your real estate team...
Companies committed to corporate social responsibility and sustainability are always searching for ways to cut down on waste while streamlining operations and reducing costs. This applies to all aspects of an organization’s operations, including marketing and advertising.Promotional products are one of the most cost-effective advertising...
Nostalgia marketing is making a big comeback. Restaurant brands like Burger King and A&W have used vintage-inspired branding and marketing campaigns to connect with younger customers interested in retro aesthetics and nostalgic comfort foods during these tumultuous times. During March Madness 2021, Coca-Cola launched a...
A Brand Hub Online Company Store is a powerful branded merchandise portal for simplifying the management and distribution of promotional items by empowering internal and external stakeholders with a capacity for self-service. They can also be used to generate revenue, giving new and existing customers...