Giving away branded apparel and promotional products (aka swag) to potential customers and early adopters is a cost-effective way to promote a growing startup or small business. Startup swag can be used to achieve key marketing objectives such as acquiring new customers, introducing a brand, or increasing customer loyalty and retention. Because promotional products are … Read more
More and more businesses are searching for great Employee Appreciation Day ideas for remote employees. That’s because the percentage of the labor force who primarily work from home tripled between 2019 and 2021. According to research from Zippia, 26% of U.S. employees now work remotely and 16% of U.S. companies are fully remote. While remote … Read more
Multinational corporations and small businesses alike want to know how to improve employer branding. After all, a company’s reputation as an employer plays a crucial role in employee recruitment and retention. Employment branding aka employer branding was defined by Dr. John Sullivan in 2004 as “a targeted, long-term strategy to manage the awareness and perceptions … Read more
What is Lumpy Mail? Lumpy mail ideas that grab attention are a highly effective direct mail technique that involves adding a bulky or lumpy 3D object to your mailer so it stands out. The added product is usually a small product sample or promotional product that the recipient can use in their daily life such … Read more
Swag. It’s a word that describes the freebies that companies give out at trade shows and team building events, but it can also mean something that’s cool or trendy. If you’re looking to up your gifting game in 2023, check out these on-trend cool company swag ideas for employees…so cool, they’re fire.🔥🔥 Cool Company Swag … Read more
Offsite corporate retreats have always been an effective way for companies to improve team building and boost employee morale and corporate retreat gifts are an important consideration. For remote-first startups and all-remote companies, multi-day or week-long corporate retreats are often a key annual event that unites and connects a distributed global workforce. As remote and … Read more
For U.S. corporations that want a competitive advantage in a tight labor market, eco-friendly employee gifts demonstrating a commitment to sustainability and corporate social responsibility are more important than ever – especially when it comes to talent recruitment and retention. Recent research from the IBM Institute for Business Value found that 2 out of 3 … Read more
From attending trade shows and conferences to planning “revenge vacations” including once-in-a-lifetime trips, more Americans are traveling again. This means that travel promotional items are a great buy for businesses seeking to boost brand awareness and loyalty among U.S. consumers in 2023. Travel promotional items, ranging from inexpensive custom luggage tags to branded weekender bags, … Read more
An employee rewards catalog is a curated selection of incentive gifts that employees can choose from based on their personal interests and needs. Employee rewards catalogs are used to distribute flexible rewards and incentives to employees. They are utilized in corporate employee training, recognition, and incentive programs across the world. Different tiers of rewards can … Read more
After three long years, the North American International Auto Show, commonly known as the Detroit Auto Show, has returned to downtown Detroit this month. Along with vehicle displays and other attractions, attendees will find a seemingly endless supply of automotive promotional products being given away. Custom car air fresheners, keychains, and license plate frames – … Read more