Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
What do the best company swag boxes for customers, sales prospects, and employees all have in common? A solid theme. Useful, high-quality branded products – and fun swag, too. Plus great custom packaging. Company swag boxes are a cost-effective way to share your brand, culture, and corporate mission with sales prospects, customers, and new hires. … Read more
A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more
Updated April 2022 One of the biggest trends in the promotional products industry over the past few years: sustainability. Driven by consumer demand for products and packaging made from more environmentally friendly and sustainable materials, promotional giveaways got a whole lot greener in 2020 and 2021. For an increasingly large percentage of the population – … Read more
The best promotional items to give away should have low cost per impressions (CPI) and should be effective at achieving your campaign goals – whether that is drumming up new business or securing customer loyalty. According to the Advertising Specialty Institute’s (ASI) 2022 Ad Impressions Study, the types of promotional products that are most likely … Read more
After two years of remote work arrangements, large corporations like Google and Apple have begun welcoming their workers back to the office. With the worst of the COVID-19 pandemic now appearing to be over, many other companies will likely follow their lead in March and April 2022. Some companies, especially those in the competitive tech … Read more
Maintaining consistency across all marketing channels is key to successful branding. Trade shows – including hybrid and virtual trade shows – are still an important marketing channel, especially for B2B businesses. Trade show marketing materials that adhere to your brand guidelines and make a real visual impact will strengthen your brand image and build brand … Read more
Promotional giveaways can help your trade show booth attract more visitors. Swag giveaways at trade shows and events can also help your business collect more sales leads and increase sales potential. To effectively market your business and generate more sales leads at trade shows and exhibitions, try following these four easy trade show swag tips: … Read more
Promotional giveaways help your brand cultivate meaningful emotional connections with sales prospects and customers. Consumers value promotional apparel, making this product category ideal for effective giveaways that help promote a positive brand image and improve brand loyalty. For the absolute best return on investment, it is important to select branded clothing that aligns with your … Read more
The more consumers are aware of your brand, the more likely they are to buy from your brand. Some marketers estimate it only takes 7 impressions or interactions for a consumer to decide to buy from a brand. Branded merchandise, or promotional merchandise, is one of the most effective advertising mediums for increasing brand recall … Read more
Employee welcome kits are increasingly popular with large corporations and small businesses alike. An effective employee welcome kit for 2022 will help make your new hires and summer interns feel like a part of the team from day 1. We’ve put together a guide to building and customizing the best employee welcome kits – including … Read more