Many companies - regardless of size - have a difficult time connecting with consumers on social media. Social media marketing best practices include researching your target audience and engaging in social listening, establishing an authentic and consistent brand voice, and tailoring your content for each...
Like conferences, trade shows, and other traditionally in-person events, many annual meetings have been postponed, cancelled, or converted into virtual events in 2021. Tech businesses in North Carolina, manufacturers in Minnesota, and companies of all types everywhere are contending with limits on unnecessary travel and...
To help our customers make smart purchasing decisions, we like to look at both qualitative and quantitative research. Data and customer feedback helps us identify our most popular and effective promotional products. In addition we use statistics from organizations like the Advertising Specialty Institute (ASI)...
Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal...
Both physical marketing collateral and digital marketing assets are vital components of a comprehensive and effective real estate marketing strategy. An online company store is a useful real estate marketing tool for the 21st century - a custom ecommerce platform that your real estate team...
Companies committed to corporate social responsibility and sustainability are always searching for ways to cut down on waste while streamlining operations and reducing costs. This applies to all aspects of an organization’s operations, including marketing and advertising.Promotional products are one of the most cost-effective advertising...
Nostalgia marketing is making a big comeback. Restaurant brands like Burger King and A&W have used vintage-inspired branding and marketing campaigns to connect with younger customers interested in retro aesthetics and nostalgic comfort foods during these tumultuous times. During March Madness 2021, Coca-Cola launched a...
As a tangible reminder of your brand, promotional merchandise is a staple in promotional campaigns and events. Yet many B2C businesses - food and restaurant brands, in particular - are increasingly interested in selling (rather than just giving away) promotional products to their customers via...
Construction promotional items are a cost-effective way to build brand awareness in a way that people actually enjoy, helping construction companies to smooth over the ups and downs of industry demand. In down months, when fewer people need construction services, branded products are a great...
Health and wellness promotional items have never been more popular. Promotional product sales in the healthcare market increased by 4% in 2020. During the first half of 2021, stickers, buttons and syringe-shaped pens were commonly used as promotional giveaways at Covid-19 vaccination drives to help...