Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Employee appreciation is more important than ever – so it’s important to get it exactly right. In the age of social media, lackluster employee appreciation efforts can easily backfire and damage your employer image. To avoid this outcome, here are some meaningful employee appreciation ideas for large companies. The type of employee appreciation activities and … Read more
To establish a strong company culture, which helps attract new talent and retain top talent, it is crucial to have systems in place for meaningful employee recognition and advancement. Recognition in the workplace means a lot more to employees when it is tied to a specific accomplishment or organizational objective. Positive feedback and recognition for … Read more
Research indicates that promotional products are the most highly regarded form of advertising. After all, who doesn’t like free stuff? With that in mind, we put together a quick guide to virtually everything you need to know about why promotional products work – and how to use them to make your customers and sales prospects … Read more
Marketers are learning to collect first-party data in order to avoid the changing whims of tech companies who had otherwise been the keepers of third-party data. By 2024, third-party cookies will be phased out of Google Chrome, the most popular Internet browser in the world. When Apple made it easy for it’s users opt out … Read more
Tech company merchandise is more than just company t-shirts to commemorate off-site retreats and trade show giveaways to drum up new business. Branded merch is also increasingly being used by high-performing technology corporations and startups alike to attract, engage, and retain top talent. Many of the top performing companies in the information technology sector – … Read more
Employee care packages are a great way to show your employees that you support and appreciate them. Here are some tips on how to create the perfect employee care package. What is an Employee Care Package? An employee care package or corporate care package is a personalized bundle of gifts meant to help an employee … Read more
What do the best company swag boxes for customers, sales prospects, and employees all have in common? A solid theme. Useful, high-quality branded products – and fun swag, too. Plus great custom packaging. Company swag boxes are a cost-effective way to share your brand, culture, and corporate mission with sales prospects, customers, and new hires. … Read more
A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more
Updated April 2022 One of the biggest trends in the promotional products industry over the past few years: sustainability. Driven by consumer demand for products and packaging made from more environmentally friendly and sustainable materials, promotional giveaways got a whole lot greener in 2020 and 2021. For an increasingly large percentage of the population – … Read more
The best promotional items to give away should have low cost per impressions (CPI) and should be effective at achieving your campaign goals – whether that is drumming up new business or securing customer loyalty. According to the Advertising Specialty Institute’s (ASI) 2022 Ad Impressions Study, the types of promotional products that are most likely … Read more