Kits of branded promotional items - aka swag packs - have become a popular way for brands to connect with customers. Swag packs also make effective employee incentives. The prevalence of remote work and virtual/hybrid meetings and events has driven this trend, in addition to...
Providing your customers, sales prospects & employees with quality gifts that make an impact (improve relationships, convert prospects into customers & motivate employees) has never been more important. As businesses increasingly search for cost-effective ways to build and maintain relationships in the absence of face-to-face...
Back in 2019, financial services was the fourth largest market for promotional product sales. However, after the pandemic began, companies in the financial industry - including banks, insurance companies, and asset management firms - spent significantly less on promotional products. To weather the economic downturn,...
According to this U.S. Travel Association Fact Sheet, 9 million jobs in 2019 were directly supported by domestic and international travelers in the United States with a total of 15.8 million American jobs supported by the seventh largest employer in the private sector - travel....
Conference swag is standard and ubiquitous for a reason. When hybrid and virtual conferences became commonplace in 2020 and 2021, conference swag didn’t go away. In fact, event organizers seeking to boost audience engagement kitted and mailed promotional products like snacks, t-shirts, socks, and stickers...
Employee retention strategies are more important than ever - especially for companies in the healthcare, technology, and retail industries seeking to reduce employee turnover during the Great Resignation. According to research recently published in the Harvard Business Review (HBR), resignation rates between 2020 and 2021...
Many companies - regardless of size - have a difficult time connecting with consumers on social media. Social media marketing best practices include researching your target audience and engaging in social listening, establishing an authentic and consistent brand voice, and tailoring your content for each...
Like conferences, trade shows, and other traditionally in-person events, many annual meetings have been postponed, cancelled, or converted into virtual events in 2021. Tech businesses in North Carolina, manufacturers in Minnesota, and companies of all types everywhere are contending with limits on unnecessary travel and...
To help our customers make smart purchasing decisions, we like to look at both qualitative and quantitative research. Data and customer feedback helps us identify our most popular and effective promotional products. In addition we use statistics from organizations like the Advertising Specialty Institute (ASI)...
Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal...