As a tangible reminder of your brand, promotional merchandise is a staple in promotional campaigns and events. Yet many B2C businesses - food and restaurant brands, in particular - are increasingly interested in selling (rather than just giving away) promotional products to their customers via...
Construction promotional items are a cost-effective way to build brand awareness in a way that people actually enjoy, helping construction companies to smooth over the ups and downs of industry demand. In down months, when fewer people need construction services, branded products are a great...
Health and wellness promotional items have never been more popular. Promotional product sales in the healthcare market increased by 4% in 2020. During the first half of 2021, stickers, buttons and syringe-shaped pens were commonly used as promotional giveaways at Covid-19 vaccination drives to help...
Savvy businesses understand that promotional products can help increase brand awareness and improve customer loyalty and consumer engagement. They also know that promotional products go a long way towards helping motivate and retain a talented, highly productive workforce. Branded company swag like apparel and accessories,...
Social media growth is an important goal for digital marketers because social media marketing works. In fact, top marketers participating in the 2021 26th edition of The CMO Survey indicated that social media marketing’s contribution to their company’s performance saw an increase of 17.7% in...
Soaring demand for new single-family residential homes has helped the U.S. construction industry recover from 2020’s pandemic-related losses. According to CNBC, the price of new single-family homes in the U.S. are at record levels and “the increases are accelerating at the fastest clip in over...
A company apparel store for employees is a customizable website that makes it easy for your company’s distributed workforce to order apparel and accessories branded with your company’s logo. Your storefront can be locked to only allow entry if a password is entered, ensuring that...
High end corporate gifting is more art than science. In his seminal article about optimal gift-giving behavior, published in 1996 and titled The Perfect Gift, Russell W. Belk wrote: “A key element of the message of the perfect gift is conveying that the recipient is unique,...
Brand loyalty programs are one way to reduce your customer churn rate – the rate at which customers stop doing business with your company. For most brands, keeping the churn rate in check makes a huge difference as it is much cheaper to retain existing...
Incentive gifts for employees - especially sales and customer support team members whose emotional labor is crucial to your company’s continued success - are one of the most effective and inexpensive extrinsic motivators available to small and large companies alike. Tangible rewards like gift cards,...