For B2C companies, an online merch store has become an essential tool for brand growth. That’s because branded merchandise is a proven way to accelerate brand engagement and loyalty while also generating valuable publicity that can increase brand awareness. According to writer Adam Bluestein, there is now an entire “generation of consumers weaned on social media and conditioned by Supreme, Nike, and YouTube to ‘shop the drop.’” Multinational corporations, social media content creators and influencers, bands and artists, and tech startups alike are setting up online merch stores to generate additional revenue and promote their brands.
For emerging brands, selling custom merch made by print-on-demand companies through e-Commerce platforms and 3rd-party marketplaces is an easy way to generate some additional revenue and turn dedicated fans into de facto brand ambassadors.
For established brands, a more robust, turn-key ecommerce solution like a BrandHub company store platform – which provides custom webstores and branded merchandise fulfillment services – can help take your branding to the next level. Ensure brand consistency, increase brand engagement, and accelerate brand loyalty – without adding tons of extra tasks to your team’s to-do list.
What is a BrandHub Company Store?
A BrandHub company store is a promotional products management platform which provides custom e-commerce site development and hosting as well as a complete e-commerce fulfillment solution for branded merchandise including sourcing, production, design, and customization (including cut-and-sew, sublimation, direct-to-garment) and global distribution. Key features of the BrandHub store platform include:
Custom Online Merch Stores
Some print-on-demand platforms require integration with an eCommerce platform like Shopify. With a BrandHub online store, we provide custom store development and secure hosting. Our custom mobile-friendly merch stores are built on a lightweight Bootstrap framework. This provides mobile-friendly responsive design, superior speed performance, up-to-date security, and API integration services. Your site can be configured to accept a variety of payment options including credit cards, PayPal, and Apple Pay. Your online merch store can also be configured to accept gift cards and promo codes as payment – which provides a simple way for your followers to redeem social media contest prizes.
BrandHub merch stores offer a suite of pre-built reports and Google Analytics support, ERP eCommerce integration, and additional features and functionality. With a custom-built eCommerce store like BrandHub, you won’t need to worry about managing apps and plug-ins, which can slow your site down.
Out-of-the-box eCommerce platforms are a low barrier to entry option for small businesses and startups. However, customization can be expensive. The cost of apps and plug-ins adds up over time, leading to additional expenses…and slow site performance. Slow website speeds can lead to lost sales. In fact, 37% of visitors leave when your site takes five seconds to load.
On-Demand Branded Merchandise
The BrandHub platform offers print-on-demand branded merchandise with delivery directly to your customers. Choose from 1,500+ products that are available to customize including unique options that will help people take notice of your brand.
Popular name brand clothing and accessories are available for customization as well as ethical, eco-friendly, and custom sustainable clothing and accessory options.
Clothing brands available include Bella+Canvas, Econscious, Allmade, Russell Athletic, Champion, Marmot, Adidas, The North Face, & Marmot.
Our in-house services include screen printing, direct-to-garment, heat-transfer, engraving, and embroidery.
Order Fulfillment, Storage, & Global Distribution Services
One of the most difficult parts of running your own eCommerce site is order fulfillment. The BrandHub platform offers automated print on demand order fulfillment and shipping. That means no inventory is stored and products are made on a per-purchase basis. For quickest fulfillment, we can also customize and store your branded merchandise in our warehouses – and ship it directly to your customers after orders are placed.
We’ll take care of the logistics of delivering branded merchandise anywhere in the world – exactly when it needs to arrive.
Kitting & Custom Packaging
Bundle multiple products into a single kit to create curated collections of items. We’ll customize the packaging any way you want – such as personalized gift boxes that feature branding elements like your brand logo and branded hashtags. We can build kits on-demand or pre-build and store kits for the fastest delivery possible.
Pop-Up Merch Store Option for Occasional or Seasonal Promotions
Some brands only want to offer limited-edition merchandise collections once or twice a year. We can help you set up a temporary online pop-up store for a specific promotion – or to test interest in a custom merchandise line for your brand.
Dedicated Account Representative
Your dedicated Metron Branding account representative will customize your BrandHub online merch store to your specifications, provide product recommendations, and answer your ordering and fulfillment questions. Our strict quality control procedures ensure customer satisfaction and brand identity consistency.
BrandHub Online Merch Store: Key Features
➤ Large brands need a flexible and scalable online merch store solution. The BrandHub platform offers a wider selection of products than mega print-on-demand operations, in addition to custom online merch store development. Additional features include a dedicated account representative to ensure brand consistency as well as flexible options for printing and customization, order fulfillment and storage, and international delivery.
➤ Our pop-up store option is a great solution for seasonal or occasional merch drops or for testing interest in a custom apparel and accessory line for your brand.
➤ Bundling a bunch of branded items into gift boxes is a major online merch store trend. We can help with that. Check out our Swag Packs Guide to learn more.
If you think the BrandHub platform may be the right solution for growing your brand: