Brand Refresh Announcement Examples that Emphasize Story & Visual Identity

Brand Refresh Announcement

A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more

10 Employee Birthday Gift Ideas So Fun They’ll Feel Like a Kid Again

Employee Birthday Gift Ideas

We’re always on the lookout for exceptional employee birthday gift ideas. Thoughtful, joyful, and fun gifts capable of surprising and delighting your employees on special occasions like birthdays and work anniversaries can be difficult to find. The best birthday gifts for employees are a bit whimsical and completely memorable – capable of making anyone feel … Read more

Consistent Trade Show Marketing Materials for Strong Brand Image

Trade Show Marketing Materials

Maintaining consistency across all marketing channels is key to successful branding. Trade shows – including hybrid and virtual trade shows – are still an important marketing channel, especially for B2B businesses. Trade show marketing materials that adhere to your brand guidelines and make a real visual impact will strengthen your brand image and build brand … Read more

Swag Packs Guide for 2022: Best Practices, Examples & Case Studies

swag packs: employee care packages

Kits of branded promotional items – aka swag packs – have become a popular way for brands to connect with customers. Swag packs also make effective employee incentives. The prevalence of remote work and virtual/hybrid meetings and events has driven this trend, in addition to the mass appeal of product unboxing videos on social media … Read more

Promotional Products Strategy for Virtual Annual Meetings

Promotional Products Strategy for Virtual Annual Meetings

Like conferences, trade shows, and other traditionally in-person events, many annual meetings have been postponed, cancelled, or converted into virtual events in 2021. Tech businesses in North Carolina, manufacturers in Minnesota, and companies of all types everywhere are contending with limits on unnecessary travel and stay-at-home orders as they seek to reinforce organizational culture by … Read more

Marketing Collateral and your Rebranding Launch: a Quick Guide

Rebranding Launch Success - Brand Identity

Successful rebranding launches require disciplined project management that carefully directs the timely completion of many variables to deliver on an all-important “wow factor” reveal. A brand’s identity is made up of visible elements and if any element is not done correctly, it will stand out. Even so, when your company decides it is time for … Read more

Reach Construction Companies with this Tried-and-True Promotional Strategy

Reach Construction Companies with this Tried-and-True Promotional Strategy 1

Soaring demand for new single-family residential homes has helped the U.S. construction industry recover from 2020’s pandemic-related losses. According to CNBC, the price of new single-family homes in the U.S. are at record levels and “the increases are accelerating at the fastest clip in over 15 years.” While soaring labor and material costs caused new … Read more

Choose Metron Branding – Because Brand Identity Consistency Matters

Choose Metron Branding

Choose Metron Branding because you understand that branding is important. You have implemented marketing strategies focused on creating a memorable brand that builds a meaningful emotional bond between your customers and your products and services. With the help of professional designers you have developed a compelling brand logo that resonates with your audience and your … Read more

Branded Apparel Trends for 2021: Comfy Clothing, Illuminating Yellow & Function over (Fast) Fashion

Promotional Apparel Trends in 2021

Promotional apparel and wearable accessories will remain among the most popular promo items on the market in 2021. Wearables like t-shirts, jackets and hats are among the top branded promo items in terms of CPI (cost per impressions). A logoed hat that costs $10 will have a CPI of only 3/10 of a cent and … Read more

Promotional Products Spending: 2020-2021

Promotional Products Market Rebound

Halfway through 2020, the Advertising Specialty Institute (ASI) released their annual State of the Industry report which examines promotional products sales in top markets – such as manufacturing/distribution and technology – and predicts which markets will increase or decrease their spending on promo products that year. 35% Decrease on Promotional Products Spending in 2020 With U.S. … Read more