What to Stock in a Great Company Apparel Online Store

Attractive, comfortable, and high-quality company apparel is a must-have for growing businesses seeking a competitive edge.

Perhaps your sales team needs a stylish, uniform look for trade shows and conferences. Maybe you just need some fashionable branded t-shirts for promotional giveaways.

Whether you have a company apparel online store for employees or sell custom logo clothing to the public as a lifestyle brand, you’ll want to stock in demand customizable clothing and accessories that prominently feature your corporate logo and branding elements. To make your brand logo and designs stand out, you’ll need to utilize the best garment decoration techniques available including screen printing, direct-to-garment, 3D embroidery, and laser engraving.

Selecting quality, up-to-date apparel, outerwear, and footwear to customize is key to creating a buzz around your brand – and ensuring your custom logo clothing is worn by employees and/or brand enthusiasts for a long time. Some especially on trend company apparel ideas for 2022 that will provide great ROI for your business include:

Custom Performance Wear & Outerwear

What to Stock in a Great Company Apparel Online Store 1

When it comes to promotional apparel, it makes fiscal sense to give away the types of items that consumers want the most. And when it comes to figuring out which promotional items are favored by consumers, the Advertising Specialty Institute’s Global Ad Impressions Study is one of the best research resources available. The 2022 Global Ad Impressions Study found that promotional outerwear is the best promotional item across all demographics for influencing consumers to conduct business with your company.

Performance wear is the #2 most influential type of promotional item in 2022. Popular customizable performance wear items include custom moisture wicking shirts and clothing with built-in UV protection.

Custom outerwear such as jackets and coats and performance wear like moisture wicking t-shirts are popular items for consumers to receive as promotional giveaways from B2C brands. Because these apparel items are frequently used and kept by consumers for a long time, they provide low cost-per-impression (CPI).

Carbon Neutral Polo Shirts

U.S. consumers are increasingly interested in clothing made from sustainable and organic materials, using environmentally friendly manufacturing processes. They also love receiving polo shirts and performance wear as promotional gifts. 

That’s why we selected Port Authority’s C-FREE carbon neutral performance wear polos as a top company apparel idea for 2022. These fashionable, customizable performance polos are made from 100% recycled polyester. Features include moisture-wicking, snag-resistant fabric and UV protection. Best of all, these shirts have a net carbon footprint of zero – for every shirt produced in their C-FREE line, Port Authority purchases carbon offsets to neutralize the impact of their manufacturing processes.

Carbon neutral moisture-wicking polo shirts are perfect for company giveaways and can be worn by business teams working trade shows, conferences, and other company events.

Custom Cotton T Shirts with a Contemporary Twist

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Corporate logo cotton t-shirts are so ubiquitous because they are universally appealing while providing low cost-per-impression. Custom cotton t shirts also have a wide range of uses for companies, from employee engagement gifts to trade show giveaways.

Infinitely customizable, screen printing and direct-to-garment printing are the two most common decoration methods used to customize 100% cotton t shirts.

Trendy cotton t-shirt options to consider when selecting the best company apparel for your employees or customers in 2022 include:

Custom Slip On Sneakers

Company Apparel Online Store - Shoes

Custom branded shoes like these stylish slip on sneakers by SoulKix are one our favorite unique corporate apparel/accessory ideas for 2022. Full color dye sublimation printing is used to add your brand’s logo or custom designs to the entire shoe upper, from end-to-end.

Casual apparel and accessory styles such as streetwear and athleisure grew in popularity during the pandemic. As U.S. consumers have become more health conscious over the past few years, comfortable performance clothing for athletic activities and everyday use is in high demand.

Streetwear style slip on sneakers by SoulKix provide companies with a clever blank canvas for advertising brand logos and custom designs. Another trendy streetwear accessory to consider for 2022: flat brim trucker hats.

Custom Button Down Shirts

A business casual staple, custom button down shirts are a must-have for your company apparel store for employees.

Boldly patterned and/or brightly colored short sleeve button down shirts are also a perennial fashion trend, making them a great promotional apparel idea for summer. Fashionable colors perfect for any company apparel online store in 2022 include pastels like periwinkle or sky blue as well as bold colors such as emerald green and bright yellow.

Custom North Face Jackets for Company Apparel Online Store

Custom Name Brand Clothing

Give your employees, customers, and sales prospects exactly what they want. Add your corporate logo and brand colors to premium clothing and accessories manufactured by leading lifestyle apparel brands such as Carhartt, Nike, OGIO and The North Face.

Custom name brand clothing is a cost-effective corporate apparel idea that never goes out of style. For the best return on investment, make sure to select clothing produced by brands that are popular with your target market.



Stylish Custom Accessories

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Don’t forget to stock trendy custom accessories in your company apparel online store such as:

Economical and widely used, fashion accessories are a great place to display your company logo. Accessories generally cost less than custom company apparel yet still have mass appeal. Browse our Accessories collection for additional ideas for your company apparel online store.

Company Apparel Online Store: An Attractive Investment

A BrandHub Company Online Store makes it easy to obtain the best company logo apparel and accessories for your company apparel online store.

With a BrandHub Company Online Store, the process of sourcing, customizing, and distributing the most cost-effective custom company apparel and accessories for your business is streamlined. Both on-demand fulfillment and stocked inventory fulfillment options are available. Lower inventory and direct shipment from one location make it easier to control costs and manage corporate apparel budgets and spending.

Your dedicated account representative will customize your secure and mobile-friendly internal company store to your specifications; provide data-driven product recommendations and recommend the best decoration techniques for your custom apparel, accessories, and other logoed items; ensure brand identity consistency; and answer ordering and fulfillment questions.

To learn more, fill out the form below to set up a consultation or check out our Complete Guide to BrandHub Online Company Stores.