Promotional Trends

Discover what branded merchandise your employees and customers are excited about seeing today with the latest in promotional marketing trends.

Environmentally Friendly Promotional Products and Eco-Friendly Giveaways Guide

Environmentally Friendly Promotional Products and Eco-Friendly Giveaways Guide

Environmentally friendly promotional products are great for companies committed to corporate social responsibility and sustainability who are always searching for ways to cut down on waste while streamlining operations and reducing costs. This applies to all aspects of an organization’s operations, including marketing and advertising. Promotional products are one of the most cost-effective advertising mediums … Read more

Kitchen Promotional Items – 13 of the Best Custom Barware & Drinkware Gifts

Customizable Bar and Kitchen Promotional Items

Kitchen promotional items join the food and beverage corporate gifts we recently highlighted based on food and beverage industry trends and consumer research as some of the trendiest gifts you can give to employees and clients in 2021. The kitchen promotional items category includes drinkware and barware gifts, as well as kitchenware items like personalized … Read more

The 10 Best Corporate Food Gifts for Clients and Employees

the 10 Best Corporate Food Gifts

The 10 best corporate food gifts listed below are selected based on 2021 promotional product trends and are a delicious way to leave a memorable impression on your employees and customers. Food gifts were a hit with consumers and companies alike in 2020. During the pandemic, people gifted everything from kringles (Danish pastries) to Philly … Read more

Better Return on Ad Spend with Cost-Effective Promotional Products

Cost-Effective Promotional Products

Promotional products are consistently one of the most cost-effective advertising mediums available to both small and large businesses. According to the Advertising Specialty Institute (ASI), “The cost per impression (CPI) of promotional products can be as low as 1/10 of one cent – lower than nearly any other advertising medium – making it a great … Read more

The Best Custom Branded Face Masks for 2021: A Quick Guide

Branded Face Masks

Branded face masks are one of 2021’s best value promotional products in terms of CPI (a face mask imprinted with a company’s logo that costs $5 will have a CPI of just over 1/10 of a cent) and estimated number of impressions per item (4,235 per mask over its lifetime). Some brands like Dunkin’ and … Read more

Merchandise Trends for Food, Beverage, and Restaurant Brands

Merchandise Trends for Food Brands

Food and beverage brands, including supermarket staples like Spam and Kellogg’s, and fast-food restaurants such as Burger King and Taco Bell, have long understood the importance of using promotional products as an advertising medium. From swag giveaways on social media to limited edition promotional product campaigns, using branded merchandise to connect with loyal consumers and … Read more

Improve E-Commerce Brand Loyalty and Increase Customer Retention with Branded Merchandise

Improve E-Commerce Brand Loyalty and Customer Retention with Promotional Merchandise

Due to changing consumer behavior during the Covid-19 pandemic, the shift from brick-and-mortar retail to online shopping in the United States has been accelerated by approximately five years. According to Digital Commerce 360, online spending represented 21.3% of total U.S. retail sales in 2020 – an increase of 44% from the previous year. The skyrocketing rise … Read more

Branded Apparel Trends for 2021: Comfy Clothing, Illuminating Yellow & Function over (Fast) Fashion

Promotional Apparel Trends in 2021

Promotional apparel and wearable accessories will remain among the most popular promo items on the market in 2021. Wearables like t-shirts, jackets and hats are among the top branded promo items in terms of CPI (cost per impressions). A logoed hat that costs $10 will have a CPI of only 3/10 of a cent and … Read more

Connect with a Workforce Working From Home

Working From Home - WFH

Working from home (WFH) has been a growing trend for well over a decade. Forbes reported a Global Workplace Analytics graphic in January 2020 that indicated 159% growth in remote work over the previous 12 years. According to the 2019 National Compensation Survey by the Bureau of Labor Statistics, only 7% of civilian workers – … Read more

Connect with Virtual Event Attendees in 2021 With Promotional Products

Virtual Event Attendees Promotional Items

The once thriving North American business meetings and conventions industry (which generated $221.6 billion in direct GDP in 2017) was significantly impacted by the Covid-19 crisis starting late in Q1 2020. According to Northstar Meetings Group’s Pulse Survey, which tracks the event planning industry’s evolving response to the Covid-19 pandemic, 82 percent of planners are … Read more