Updated December 2023 To motivate and retain top talent in the virtual workplace, many companies use custom gift boxes for remote employees on occasions such as: A perfectly curated and decorated gift box is one of the best ways to surprise and delight remote employees. Custom gift boxes are an ideal way to show employee … Read more
Safety teams are crucial for companies that want to build a culture of safety in the workplace that can help reduce job site accidents and incidents. According to the National Safety Council, safety teams help demonstrate how much an organization values the health and safety of its workers. Empowered safety teams have many important tasks, … Read more
Updated June 2023 Kits of branded promotional items – aka swag packs – have become a popular way for brands to connect with customers. Swag packs also make effective employee incentives. The prevalence of remote work and virtual/hybrid meetings and events has driven this trend, in addition to the mass appeal of product unboxing videos … Read more
Sales prospecting can be a difficult, time-consuming process. At the start of the sales cycle, a small, thoughtful sales gift can go a long way towards capturing the attention of qualified sales leads and nurturing prospects. Effective sales gifts can turn leads into prospects and move prospects through your pipeline faster due to the principle … Read more
We’re always on the lookout for exceptional employee birthday gift ideas. Thoughtful, joyful, and fun gifts capable of surprising and delighting your employees on special occasions like birthdays and work anniversaries can be difficult to find. The best birthday gifts for employees are a bit whimsical and completely memorable – capable of making anyone feel … Read more
The best promotional items to give away should have low cost per impressions (CPI) and should be effective at achieving your campaign goals – whether that is drumming up new business or securing customer loyalty. According to the Advertising Specialty Institute’s (ASI) 2022 Ad Impressions Study, the types of promotional products that are most likely … Read more
Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal and Dropbox famously gobbling up market share in their early … Read more
Branded face masks are one of 2021’s best value promotional products in terms of CPI (a face mask imprinted with a company’s logo that costs $5 will have a CPI of just over 1/10 of a cent) and estimated number of impressions per item (4,235 per mask over its lifetime). Some brands like Dunkin’ and … Read more
Promotional apparel and wearable accessories will remain among the most popular promo items on the market in 2021. Wearables like t-shirts, jackets and hats are among the top branded promo items in terms of CPI (cost per impressions). A logoed hat that costs $10 will have a CPI of only 3/10 of a cent and … Read more
Halfway through 2020, the Advertising Specialty Institute (ASI) released their annual State of the Industry report which examines promotional products sales in top markets – such as manufacturing/distribution and technology – and predicts which markets will increase or decrease their spending on promo products that year. 35% Decrease on Promotional Products Spending in 2020 With U.S. … Read more