Discover what branded merchandise your employees and customers are excited about seeing today with the latest in promotional marketing trends.
Maintaining consistency across all marketing channels is key to successful branding. Trade shows – including hybrid and virtual trade shows – are still an important marketing channel, especially for B2B businesses. Trade show marketing materials that adhere to your brand guidelines and make a real visual impact will strengthen your brand image and build brand … Read more
Promotional giveaways can help your trade show booth attract more visitors. Swag giveaways at trade shows and events can also help your business collect more sales leads and increase sales potential. To effectively market your business and generate more sales leads at trade shows and exhibitions, try following these four easy trade show swag tips: … Read more
Promotional umbrellas, including rain umbrellas, golf umbrellas, and sun umbrellas – provide great ROI for your marketing dollars. That’s because: Promotional umbrellas have low cost-per-impression: a promotional umbrella that costs $10 will have a CPI of under a cent, according to the Advertising Specialty Institute (ASI)’s latest Global Ad Impressions Study. On average, promotional umbrellas … Read more
With high turnover expected to continue across industries in 2022, small gestures that recognize and reward your employees for their hard work and dedication are more important than ever. This includes everything from regular praise and feedback to personalized employee appreciation gifts. Thoughtful, useful, personalized, and unique employee appreciation gifts are a staff recognition tool … Read more
The more consumers are aware of your brand, the more likely they are to buy from your brand. Some marketers estimate it only takes 7 impressions or interactions for a consumer to decide to buy from a brand. Branded merchandise, or promotional merchandise, is one of the most effective advertising mediums for increasing brand recall … Read more
Social distancing wristbands and lanyards have become a popular way for conference and event attendees to signify their level of comfort with physical greetings like handshakes and elbow bumping during the COVID-19 pandemic. Now they are being used by businesses around the world (from New York to Dubai) to help make workers feel more comfortable … Read more
Trendy swag ideas like futuristic VR headsets and retro disposable cameras incorporated into your marketing and advertising campaigns is a great way to capture the attention of overstimulated consumers typically exposed to thousands of ads per day. In general, promotional product trends tend to mirror consumer product trends. However, popular marketing strategies also influence the … Read more
As the new year approaches, we decided to take a look back at the most popular promotional items in 2021. Not surprisingly, most of our customers’ favorite products this year were classic promotional items that never go out of style – useful, universally appealing, and effective – with low cost-per-impression (CPI). A few items reflect … Read more
Company branded jackets make some of the best corporate swag around. Promotional outerwear items like jackets and coats have low cost per impressions and are extremely popular with consumers, making them a great option for promotional giveaways. On average, promotional outerwear like branded jackets are kept by consumers for 16 months and generate 6,100 impressions … Read more
Conference swag is standard and ubiquitous for a reason. When hybrid and virtual conferences became commonplace in 2020 and 2021, conference swag didn’t go away. In fact, event organizers seeking to boost audience engagement kitted and mailed promotional products like snacks, t-shirts, socks, and stickers to virtual event attendees. Brands like Microsoft and Google, finding … Read more