Updated June 2023 Promotional products play a valuable role in the construction industry by serving as effective marketing tools that build brand awareness. Companies in the construction industry – including contractors, building material suppliers, and heavy equipment rental companies – frequently use promotional products to increase brand recognition and loyalty. In fact, the construction industry … Read more
Back in 2019, financial services was the fourth largest market for promotional product sales. However, after the pandemic began, companies in the financial industry – including banks, insurance companies, and asset management firms – spent significantly less on promotional products. To weather the economic downturn, many large banks reduced their marketing and advertising budgets in … Read more
As a tangible reminder of your brand, promotional merchandise is a staple in promotional campaigns and events. Yet many B2C businesses – food and restaurant brands, in particular – are increasingly interested in selling (rather than just giving away) promotional products to their customers via online company stores. Online company stores can be a powerful … Read more
Choose Metron Branding because you understand that branding is important. You have implemented marketing strategies focused on creating a memorable brand that builds a meaningful emotional bond between your customers and your products and services. With the help of professional designers you have developed a compelling brand logo that resonates with your audience and your … Read more
Food and beverage brands, including supermarket staples like Spam and Kellogg’s, and fast-food restaurants such as Burger King and Taco Bell, have long understood the importance of using promotional products as an advertising medium. From swag giveaways on social media to limited edition promotional product campaigns, using branded merchandise to connect with loyal consumers and … Read more
Due to changing consumer behavior during the Covid-19 pandemic, the shift from brick-and-mortar retail to online shopping in the United States has been accelerated by approximately five years. According to Digital Commerce 360, online spending represented 21.3% of total U.S. retail sales in 2020 – an increase of 44% from the previous year. The skyrocketing rise … Read more
What does it take to successfully market your business or service? A big marketing budget? A larger marketing staff? These things may be handy, but not very realistic for most of us. However, a successful marketing plan can be simply summed up with the 3 C’s. The 3 C’s of Successful Marketing – Creativity, Consistency, … Read more
One of the most efficient ways to build a robust email list of interested prospects is to offer them something so appealing that they’ll do whatever it takes to get a hold of it. But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s your job to create … Read more