Branded merchandise is any product that is decorated with a logo, slogan, or other branding element to promote a business, product, or service. Executive assistants and office managers are often in charge of ordering various types of branded merchandise for their employer including branded office supplies, customized gifts for office staff, personalized executive and VIP … Read more
Updated March 2023 High end corporate gifting is more art than science. In his seminal article about optimal gift-giving behavior, published in 1996 and titled The Perfect Gift, Russell W. Belk wrote: “A key element of the message of the perfect gift is conveying that the recipient is unique, extraordinary, and special, and the gift … Read more
Updated March 2023 Founded in Ventura, California in 1973, Patagonia is a well-known leader in sustainable and transparent fashion. They’re known for their quality, eco-friendly outdoor clothing and gear. Starting in the late 2000s, Patagonia vests and jackets featuring corporate logos became wardrobe staples on Wall Street and in Silicon Valley. Embroidered Patagonia jackets, vests, … Read more
Many U.S. industrial, manufacturing, and construction companies observe National Safety Month in June. National Safety Month is an ideal time to use safety gifts to promote safety awareness in the workplace and advertise a business’s commitment to health and safety on social media and in local or industry press. As we wrap up National #Safety … Read more
Promotional drinkware is so loved by businesses and consumers that we aren’t exactly sure who loves it more. A bestselling promotional product category, promotional drinkware is always very popular. Year after year, businesses purchase more customizable drinkware than nearly any other type of promotional item. After all, drinkware like coffee mugs and water bottles are … Read more
Brand name promotional products like custom North Face jackets have great ROI potential. Promotional outerwear in general is a great buy for businesses searching for high-quality, long-lasting promotional products that can help influence consumers to conduct business with your company. In fact, according to a recent survey by the Advertising Specialty Institute, promotional outerwear such … Read more
Employee welcome kits are increasingly popular with large corporations and small businesses alike. An effective employee welcome kit for 2022 will help make your new hires and summer interns feel like a part of the team from day 1. We’ve put together a guide to building and customizing the best employee welcome kits – including … Read more
Employee retention strategies are more important than ever – especially for companies in the healthcare, technology, and retail industries seeking to reduce employee turnover during the Great Resignation. According to research recently published in the Harvard Business Review (HBR), resignation rates between 2020 and 2021 were highest among mid-career employees in the 30-45 age group. … Read more
Nostalgia marketing is making a big comeback. Restaurant brands like Burger King and A&W have used vintage-inspired branding and marketing campaigns to connect with younger customers interested in retro aesthetics and nostalgic comfort foods during these tumultuous times. During March Madness 2021, Coca-Cola launched a well-received multichannel campaign that incorporated footage of legendary NCAA basketball … Read more
Health and wellness promotional items have never been more popular. Promotional product sales in the healthcare market increased by 4% in 2020. During the first half of 2021, stickers, buttons and syringe-shaped pens were commonly used as promotional giveaways at Covid-19 vaccination drives to help bring awareness to U.S. vaccination efforts. Health clinics, including urgent … Read more