Due to changing consumer behavior during the Covid-19 pandemic, the shift from brick-and-mortar retail to online shopping in the United States has been accelerated by approximately five years. According to Digital Commerce 360, online spending represented 21.3% of total U.S. retail sales in 2020 – an increase of 44% from the previous year. The skyrocketing rise … Read more
Create a memorable brand by taking a bold stand for or against something. When doing so be clear and direct about your brand culture and values. Infuse your brand story and messaging with clear messages to attract raving fans that’s share your purpose and position. Just for fun, I decided to take a few minutes … Read more
Small business branding and small business identity get confused all of the time. And, even if your eyes glaze over with boredom when it comes to marketing vocabulary, this is one area where you might want to know a thing or two. Let’s start by looking at the differences between your small business brand and … Read more