The events industry is rapidly evolving. As a result, many businesses and events coordinators are searching for great virtual swag ideas that can help build excitement for a brand or online event in 2022 and the years to come. Even as in-person concerts, festivals, and business events (including brick-and-mortar trade shows, conferences, and conventions) began … Read more
Conference swag is standard and ubiquitous for a reason. When hybrid and virtual conferences became commonplace in 2020 and 2021, conference swag didn’t go away. In fact, event organizers seeking to boost audience engagement kitted and mailed promotional products like snacks, t-shirts, socks, and stickers to virtual event attendees. Brands like Microsoft and Google, finding … Read more
The once thriving North American business meetings and conventions industry (which generated $221.6 billion in direct GDP in 2017) was significantly impacted by the Covid-19 crisis starting late in Q1 2020. According to Northstar Meetings Group’s Pulse Survey, which tracks the event planning industry’s evolving response to the Covid-19 pandemic, 82 percent of planners are … Read more