The more consumers are aware of your brand, the more likely they are to buy from your brand. Some marketers estimate it only takes 7 impressions or interactions for a consumer to decide to buy from a brand. Branded merchandise, or promotional merchandise, is one of the most effective advertising mediums for increasing brand recall … Read more
As a tangible reminder of your brand, promotional merchandise is a staple in promotional campaigns and events. Yet many B2C businesses – food and restaurant brands, in particular – are increasingly interested in selling (rather than just giving away) promotional products to their customers via online company stores. Online company stores can be a powerful … Read more
Successful rebranding launches require disciplined project management that carefully directs the timely completion of many variables to deliver on an all-important “wow factor” reveal. A brand’s identity is made up of visible elements and if any element is not done correctly, it will stand out. Even so, when your company decides it is time for … Read more
Brand loyalty programs are one way to reduce your customer churn rate – the rate at which customers stop doing business with your company. For most brands, keeping the churn rate in check makes a huge difference as it is much cheaper to retain existing customers than it is to gain new ones. In fact, … Read more
Due to changing consumer behavior during the Covid-19 pandemic, the shift from brick-and-mortar retail to online shopping in the United States has been accelerated by approximately five years. According to Digital Commerce 360, online spending represented 21.3% of total U.S. retail sales in 2020 – an increase of 44% from the previous year. The skyrocketing rise … Read more
No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers use to identify who you are, where you are, what you sell, and what makes you different from your competitors. If you can … Read more
Billions of dollars are spent every year on brand strategies, in the attempt to make consumers aware of different brands. From soft drinks to mobile phones, brand awareness influences which products people buy and which brands they trust. Building brand awareness is the first step for any company serious about its brand strategy. Increased consumer … Read more