Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Back in 2019, financial services was the fourth largest market for promotional product sales. However, after the pandemic began, companies in the financial industry – including banks, insurance companies, and asset management firms – spent significantly less on promotional products. To weather the economic downturn, many large banks reduced their marketing and advertising budgets in … Read more
According to this U.S. Travel Association Fact Sheet, 9 million jobs in 2019 were directly supported by domestic and international travelers in the United States with a total of 15.8 million American jobs supported by the seventh largest employer in the private sector – travel. Just consider this list of things we found that are … Read more
Conference swag is standard and ubiquitous for a reason. When hybrid and virtual conferences became commonplace in 2020 and 2021, conference swag didn’t go away. In fact, event organizers seeking to boost audience engagement kitted and mailed promotional products like snacks, t-shirts, socks, and stickers to virtual event attendees. Brands like Microsoft and Google, finding … Read more
Employee retention strategies are more important than ever – especially for companies in the healthcare, technology, and retail industries seeking to reduce employee turnover during the Great Resignation. According to research recently published in the Harvard Business Review (HBR), resignation rates between 2020 and 2021 were highest among mid-career employees in the 30-45 age group. … Read more
Many companies – regardless of size – have a difficult time connecting with consumers on social media. Social media marketing best practices include researching your target audience and engaging in social listening, establishing an authentic and consistent brand voice, and tailoring your content for each social media platform used by your company on a regular … Read more
Like conferences, trade shows, and other traditionally in-person events, many annual meetings have been postponed, cancelled, or converted into virtual events in 2021. Tech businesses in North Carolina, manufacturers in Minnesota, and companies of all types everywhere are contending with limits on unnecessary travel and stay-at-home orders as they seek to reinforce organizational culture by … Read more
Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal and Dropbox famously gobbling up market share in their early … Read more
Both physical marketing collateral and digital marketing assets are vital components of a comprehensive and effective real estate marketing strategy. An online company store is a useful real estate marketing tool for the 21st century – a custom ecommerce platform that your real estate team can use to manage all of your personalized marketing materials … Read more
Environmentally friendly promotional products are great for companies committed to corporate social responsibility and sustainability who are always searching for ways to cut down on waste while streamlining operations and reducing costs. This applies to all aspects of an organization’s operations, including marketing and advertising. Promotional products are one of the most cost-effective advertising mediums … Read more
As a tangible reminder of your brand, promotional merchandise is a staple in promotional campaigns and events. Yet many B2C businesses – food and restaurant brands, in particular – are increasingly interested in selling (rather than just giving away) promotional products to their customers via online company stores. Online company stores can be a powerful … Read more