Everyone Needs a Designer

hire-a-designer

Need a logo? Hire a designer. Who started this phenomenon of using photos of yourself or your family’s dog in place of a logo? Unless you’re Colonel Sanders or your dog stars in Target’s commercials, don’t do this. A thoughtful well-designed logo goes a long way. A professional designer can create a bona fide brand … Read more

Four Writing Tips For Persuasive Copy

writing tips

Whether you’re creating a sales letter, a brochure, a newsletter or any other business promotional piece, you need to write in a way that not only explains your product or service but that also compels your prospects to contact you. Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to action and boring … Read more

6 Quick Tips to Increase Brand Awareness

brand-awareness-drawing

Do you want your business to be seen in today’s day and age? It’s all about targeting your audience and capturing their attention. Follow these tips to improve branding awareness for your business and start to see your client list evolve. 1. Your website should be your ‘home’ of branding. Once your potential clients act … Read more