Promotional Marketing

Socially Responsible Corporate Gifts: Our Guide to Ethical & Carbon/Climate Neutral Products

socially responsible corporate gifts

Socially responsible corporate gifts are manufactured by ethical companies committed to fair labor and socially and environmentally responsible sourcing and production. Purpose-driven brands and companies that place a strong emphasis on corporate social responsibility often prefer to give socially responsible and sustainable corporate gifts to their sales prospects, VIP clients, and employees. They are also … Read more

The Best Promotional Items to Give Away in 2022, According to New Research

best promotional items to give away

The best promotional items to give away should have low cost per impressions (CPI) and should be effective at achieving your campaign goals – whether that is drumming up new business or securing customer loyalty. According to the Advertising Specialty Institute’s (ASI) 2022 Ad Impressions Study, the types of promotional products that are most likely … Read more

Promotional Umbrellas Signify Protection & Coverage – 15 Custom Logo Umbrella Ideas

fall giveaway ideas promotional umbrellas with custom logo

Promotional umbrellas, including rain umbrellas, golf umbrellas, and sun umbrellas – provide great ROI for your marketing dollars. That’s because: Promotional umbrellas have low cost-per-impression: a promotional umbrella that costs $10 will have a CPI of under a cent, according to the Advertising Specialty Institute (ASI)’s latest Global Ad Impressions Study. On average, promotional umbrellas … Read more

3 Ways Promotional Products Can Elevate your Social Media Marketing Strategy

Promotional Products Social Media Strategy

Many companies – regardless of size – have a difficult time connecting with consumers on social media. Social media marketing best practices include researching your target audience and engaging in social listening, establishing an authentic and consistent brand voice, and tailoring your content for each social media platform used by your company on a regular … Read more

Choose Metron Branding – Because Brand Identity Consistency Matters

Swag Management Platform - Consistency Matters

Choose Metron Branding because you understand that branding is important. You have implemented marketing strategies focused on creating a memorable brand that builds a meaningful emotional bond between your customers and your products and services. With the help of professional designers you have developed a compelling brand logo that resonates with your audience and your … Read more

Merchandise Trends for Food, Beverage, and Restaurant Brands

Merchandise Trends for Food Brands

Food and beverage brands, including supermarket staples like Spam and Kellogg’s, and fast-food restaurants such as Burger King and Taco Bell, have long understood the importance of using promotional products as an advertising medium. From swag giveaways on social media to limited edition promotional product campaigns, using branded merchandise to connect with loyal consumers and … Read more

Improve E-Commerce Brand Loyalty and Increase Customer Retention with Branded Merchandise

Improve E-Commerce Brand Loyalty and Customer Retention with Promotional Merchandise

Due to changing consumer behavior during the Covid-19 pandemic, the shift from brick-and-mortar retail to online shopping in the United States has been accelerated by approximately five years. According to Digital Commerce 360, online spending represented 21.3% of total U.S. retail sales in 2020 – an increase of 44% from the previous year. The skyrocketing rise … Read more

What is a “Good” Promotional Product?

promo items

With the sheer amount of promotional products available in the market today, what is a “good” promotional product that is worthy of your investment? Some factors to consider are: Is it useful to the majority of recipients? Does it project a meaningful message for your brand/company? Is it memorable and/or useful enough that the recipient … Read more