Research indicates that promotional products are the most highly regarded form of advertising. After all, who doesn’t like free stuff? With that in mind, we put together a quick guide to virtually everything you need to know about why promotional products work – and how to use them to make your customers and sales prospects … Read more
Soaring demand for new single-family residential homes has helped the U.S. construction industry recover from 2020’s pandemic-related losses. According to CNBC, the price of new single-family homes in the U.S. are at record levels and “the increases are accelerating at the fastest clip in over 15 years.” While soaring labor and material costs caused new … Read more
The art of marketing relies heavily on the various ways in which products, services, and even people are advertised and presented to the general public. Promotional campaigns are one of the most fundamental tools used to introduce or reintroduce any given product or service to a large audience over a period of time. There are … Read more
How much revenue do you need to generate off a campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest promotional campaign “worked”? While the creative side of a marketing campaign can feel like the essential piece, marketing campaign … Read more