Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal and Dropbox famously gobbling up market share in their early … Read more
Successful rebranding launches require disciplined project management that carefully directs the timely completion of many variables to deliver on an all-important “wow factor” reveal. A brand’s identity is made up of visible elements and if any element is not done correctly, it will stand out. Even so, when your company decides it is time for … Read more
Social media growth is an important goal for digital marketers because social media marketing works. In fact, top marketers participating in the 2021 26th edition of The CMO Survey indicated that social media marketing’s contribution to their company’s performance saw an increase of 17.7% in the last year. Considering that nearly 40 percent of users … Read more
Brand loyalty programs are one way to reduce your customer churn rate – the rate at which customers stop doing business with your company. For most brands, keeping the churn rate in check makes a huge difference as it is much cheaper to retain existing customers than it is to gain new ones. In fact, … Read more
Incentive gifts for employees – especially sales and customer support team members whose emotional labor is crucial to your company’s continued success – are one of the most effective and inexpensive extrinsic motivators available to small and large companies alike. Tangible rewards like gift cards, electronics and apparel are used in performance-based reward programs by … Read more
Promotional products are consistently one of the most cost-effective advertising mediums available to both small and large businesses. According to the Advertising Specialty Institute (ASI), “The cost per impression (CPI) of promotional products can be as low as 1/10 of one cent – lower than nearly any other advertising medium – making it a great … Read more
Branded face masks are one of 2021’s best value promotional products in terms of CPI (a face mask imprinted with a company’s logo that costs $5 will have a CPI of just over 1/10 of a cent) and estimated number of impressions per item (4,235 per mask over its lifetime). Some brands like Dunkin’ and … Read more
2020 was an unprecedented year for the promotional products industry. The types of products our customers wanted the most in Q2 and Q3 differed from those purchased in years past. Using our procurement expertise, Metron Branding helped businesses impacted by the COVID-19 pandemic obtain the much-needed PPE (personal protective equipment) – including branded face masks, … Read more
When it comes to creating a new hire kit, it’s important to keep these three things in mind. Understand what your future employees would want Creative products that stay on-brand Easy pain-free process Following these steps will help you build an awesome new hire kit that will wow new employees and definitely make your current … Read more
Why Use Branded Products? According to the Advertising Specialty Institute, branded products provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines. Here is some good data to back up this claim: -84% of recipients of promotional products can identify the advertiser -42% of recipients of promotional products have … Read more