Autumn is America’s favorite season. That makes it a great time to run a promotional giveaway for your brand. Take advantage with these 10 fall giveaway ideas. Fall-themed giveaways let consumers associate your brand with all the fun and festivities of the autumn season – from warm apple cider and cozy sweaters to corn mazes … Read more
Marketers are learning to collect first-party data in order to avoid the changing whims of tech companies who had otherwise been the keepers of third-party data. By 2024, third-party cookies will be phased out of Google Chrome, the most popular Internet browser in the world. When Apple made it easy for its users opt out … Read more
Corporate IT departments across the country are gearing up for a whole month of security awareness training modules and phishing email tests for employees and security awareness giveaways will help them keep workers engaged in the training. “See Yourself in Cyber” will be the theme of Cybersecurity Awareness Month in October 2022. According to the … Read more
Breathtaking shorelines, starry skies, family fun, outdoor adventures and places to shop, eat and stay local—everyone can experience it all in Pure Michigan. In consideration of our home state, we’ve analyzed the best promotional products for Michigan companies to give away in 2022. They are are custom outerwear, accessories, and office supplies that have mass … Read more
The technology industry is currently the 10th largest market for promotional products sales in the United States. According to research from the Advertising Specialty Institute, 5% of all promotional product sales in 2021 were made to tech companies. When it comes to selecting the best promotional products or swag for technology trade shows, conferences and … Read more
Festival giveaways are an important consideration as many high-profile annual music events and festivals will return in 2022 after a long hiatus due to the Covid-19 pandemic. From the New Orleans Jazz & Heritage Festival to the Glastonbury Festival in Southwest England, large music and cultural festivals are officially making a comeback. And that’s great news. … Read more
A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more
One of the best sources of data related to promotional product trends – i.e. which promotional products are the most cost-effective and popular with consumers – is the Advertising Specialty Institute (ASI)’s Ad Impressions Study, which is released every 1-2 years. The 2022 edition of this report provides detailed insight into promotional product trends – … Read more
After two years of remote work arrangements, large corporations like Google and Apple have begun welcoming their workers back to the office. With the worst of the COVID-19 pandemic now appearing to be over, many other companies will likely follow their lead in March and April 2022. Some companies, especially those in the competitive tech … Read more
Promotional umbrellas, including rain umbrellas, golf umbrellas, and sun umbrellas – provide great ROI for your marketing dollars. That’s because: Promotional umbrellas have low cost-per-impression: a promotional umbrella that costs $10 will have a CPI of under a cent, according to the Advertising Specialty Institute (ASI)’s latest Global Ad Impressions Study. On average, promotional umbrellas … Read more