For U.S. corporations that want a competitive advantage in a tight labor market, eco-friendly employee gifts demonstrating a commitment to sustainability and corporate social responsibility are more important than ever – especially when it comes to talent recruitment and retention. Recent research from the IBM Institute for Business Value found that 2 out of 3 … Read more
From attending trade shows and conferences to planning “revenge vacations” including once-in-a-lifetime trips, more Americans are traveling again. This means that travel promotional items are a great buy for businesses seeking to boost brand awareness and loyalty among U.S. consumers in 2023. Travel promotional items, ranging from inexpensive custom luggage tags to branded weekender bags, … Read more
An employee rewards catalog is a curated selection of incentive gifts that employees can choose from based on their personal interests and needs. Employee rewards catalogs are used to distribute flexible rewards and incentives to employees. They are utilized in corporate employee training, recognition, and incentive programs across the world. Different tiers of rewards can … Read more
After three long years, the North American International Auto Show, commonly known as the Detroit Auto Show, has returned to downtown Detroit this month. Along with vehicle displays and other attractions, attendees will find a seemingly endless supply of automotive promotional products being given away. Custom car air fresheners, keychains, and license plate frames – … Read more
Employee appreciation is more important than ever – so it’s important to get it exactly right. In the age of social media, lackluster employee appreciation efforts can easily backfire and damage your employer image. To avoid this outcome, here are some meaningful employee appreciation ideas for large companies. The type of employee appreciation activities and … Read more
Marketers are learning to collect first-party data in order to avoid the changing whims of tech companies who had otherwise been the keepers of third-party data. By 2024, third-party cookies will be phased out of Google Chrome, the most popular Internet browser in the world. When Apple made it easy for its users opt out … Read more
Corporate IT departments across the country are gearing up for a whole month of security awareness training modules and phishing email tests for employees and security awareness giveaways will help them keep workers engaged in the training. “See Yourself in Cyber” will be the theme of Cybersecurity Awareness Month in October 2022. According to the … Read more
Breathtaking shorelines, starry skies, family fun, outdoor adventures and places to shop, eat and stay local—everyone can experience it all in Pure Michigan. In consideration of our home state, we’ve analyzed the best promotional products for Michigan companies to give away in 2022. They are are custom outerwear, accessories, and office supplies that have mass … Read more
The technology industry is currently the 10th largest market for promotional products sales in the United States. According to research from the Advertising Specialty Institute, 5% of all promotional product sales in 2021 were made to tech companies. When it comes to selecting the best promotional products or swag for technology trade shows, conferences and … Read more
A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more