Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Selecting a company gift for a CEO or other executive can be difficult. One of the easiest ways to ensure you get it right is by choosing from high-end brands that offer stylish, quality products that can be monogrammed or otherwise customized for the recipient. The best executive gifts are meaningful, useful, tasteful, and personalized. … Read more
Branded merchandise is any product that is decorated with a logo, slogan, or other branding element to promote a business, product, or service. Executive assistants and office managers are often in charge of ordering various types of branded merchandise for their employer including branded office supplies, customized gifts for office staff, personalized executive and VIP … Read more
Updated April 2023 One of the biggest trends in the promotional products industry over the past few years: sustainability. Driven by consumer demand for products and packaging made from more environmentally friendly and sustainable materials, promotional giveaways have gotten a whole lot greener over the past few years. For an increasingly large percentage of the … Read more
Updated March 2023 Building a premium brand image requires high-end luxury swag for promotional giveaways, contests, and experiential marketing campaigns. Many prestige brands also sell limited edition promotional products that utilize the principle of scarcity to drive user-generated content on social media platforms and generate publicity. already out of stock…. Lets make some more so … Read more
Updated March 2023 High end corporate gifting is more art than science. In his seminal article about optimal gift-giving behavior, published in 1996 and titled The Perfect Gift, Russell W. Belk wrote: “A key element of the message of the perfect gift is conveying that the recipient is unique, extraordinary, and special, and the gift … Read more
Reward and recognition programs acknowledge employees for their extraordinary achievements and everyday efforts. These programs help motivate and engage employees, which improves both productivity and retention. Research indicates that employees value frequent, timely, and meaningful recognition and rewards. That’s why many employers utilize a variety of different tools and systems for delivering personalized recognition and … Read more
A safety incentive program that include safety awards, aka safety recognition and rewards program, encourages employees to adhere to safety standards and regulations in the workplace. These programs offer recognition (such as praise and formal awards) and rewards (like gift cards and company swag) to employees who demonstrate safe behavior, such as hazard reporting or … Read more
Employee engagement is often defined as the involvement and enthusiasm of employees in both their work and workplace. Some research indicates that telecommuting and location flexibility can positively affect employee engagement. A large survey of U.S. workers by Quantum Workplace found that productivity and engagement is highest among hybrid and remote workers, when they are … Read more
Many U.S. industrial, manufacturing, and construction companies observe National Safety Month in June. National Safety Month is an ideal time to use safety gifts to promote safety awareness in the workplace and advertise a business’s commitment to health and safety on social media and in local or industry press. As we wrap up National #Safety … Read more
Giving away branded apparel and promotional products (aka swag) to potential customers and early adopters is a cost-effective way to promote a growing startup or small business. Startup swag can be used to achieve key marketing objectives such as acquiring new customers, introducing a brand, or increasing customer loyalty and retention. Because promotional products are … Read more