Building a premium brand image requires high-end luxury swag for promotional giveaways, contests, and experiential marketing campaigns. Many prestige brands also sell limited edition promotional products that utilize the principle of scarcity to drive user-generated content on social media platforms and generate publicity.
already out of stock…. Lets make some more so us common folks can get some sweet Tesla swag.— Paul Hoover Jr (@pshoover) November 2, 2022
Why Luxury Promotional Products are Worth the Investment
Consumers who receive a top-tier promotional gift will associate your brand with the attributes of the product that they receive. That’s why upscale promotional products that are attractive, well made, and have a high perceived value are essential for emerging prestige and premium brands.
Free luxury swag also builds a powerful emotional connection between customer and brand. Our brains are hardwired to respond positively to free gifts per the law of reciprocity. Promotional gifts with a higher perceived value are more memorable and more likely to make a consumer feel grateful and indebted to your brand.
Attractive, useful, and high-quality promotional products are preferrable to consumers, better for the environment, and more likely to be kept and used for a long time.
For detailed insight into the characteristics and features of upscale promotional products, check out our guide to High End Corporate Gifting.
Or browse the list below for some exceptional luxury swag ideas to help elevate your brand image in 2023. Each item can be customized with your brand logo and colors.
Classic Luxury Promotional Items
Quality promotional items that never go out of style include high-end writing pens used by presidents and luxury wool blankets.
Original Luxury Swag Pens
Pens are a classic promotional item – for good reason. Consumers love receiving them as gifts (especially those in the 25-34 year old demographic) and they have near universal appeal.
Waterman pens and Parker pens are luxury writing instruments that have timeless appeal.
The Parker Jotter pen was the “Presidential Pen” of John F. Kennedy in 1961. Today, its iconic aesthetic and unparalleled quality make this classic writing pen the perfect premium swag item to gift to VIP clients and customers – at a very affordable price point.
Laguiole Cheese & Serving Set
This elegant cheese serving set includes a black slate serving board, three cheese knives, and a wood storage case. Each knife is accented with the Laguiole bee, a symbol of superior quality in honor of the centuries-old tradition of craftsmanship made famous by Laguiole knife makers in France.
The portable, warm, and rugged Elliston Blanket is made from premium wool blend and features a large leather carrier.
Luxury Tech Swag
High-tech, luxury branded gifts include smart water bottles, designer wireless chargers, and smart writing systems.
Courant wireless chargers are sought-after for their superior quality, speed, and elegant aesthetic.
The CATCH:3 classic charger combines Courant’s multi-coil, single-device wireless charging technology with a familiar valet silhouette wrapped in designer-quality Belgian Linen and finished with soft-touch ABS for added durability.
Master & Dynamic MW65 Noise Cancelling Headphones
One of our favorite luxury giveaway ideas are Master & Dynamic premium headphones, earphones, and earbuds. Known for their professional sound quality and sleek, retro designs, popular products include their MW65 noise cancelling wireless headphones and MW08 true wireless earbuds.
Moleskine Smart Writing Set
With the Moleskine smart writing system, everything you write or draw on paper appears instantly on your digital device. This kit includes a large smart notebook with Ncoded paper, elastic closure, and matching ribbon bookmark; smart pen; pen tip ink refill; and charger. Designed to be used with the free Notes app (available for iOS and Android devices).
HidrateSpark Bottles & Tumblers
High tech meets hydration with these sleek, stainless steel smart water bottles and tumblers from HidrateSpark.
Each bottle or tumbler includes a Bluetooth sensor stick that is powered by two coin cell batteries which tracks how much liquid is in the bottle. The sensor measures how many ounces of water you drink and transfers this data via Bluetooth to the free HidrateSpark hydration app. Track your progress via day, week, or month.
HidrateSpark bottles also include an LED Smart Sensor which glows throughout the day to remind you that it’s time to rehydrate.
Custom Bose Bluetooth Speakers
Known for their exceptional sound quality and functional designs, Bose has been a prestigious leading manufacturer of home audio systems and speakers for over 50 years.
Featuring a rugged design with utility loop, silicone body, and powder-coated steel grille, the popular Bose SoundLink Flex mini Bluetooth speaker is waterproof, dustproof, and portable. It can also be customized with your brand logo and colors.
Executive Promotional Items
Classic executive branded gifts included leather padfolios and wine accessory sets. Luxury corporate gifts for employees, executives, and board members can also be used as promotional items for VIP clients.
Executive Wine Collectors Set
This luxury nine-piece wine set includes an elegant cherry polished wooden case for compact storage; an ergonomic bottle opener; foil seal cutter; drip ring; thermometer; pourer; two wine stoppers; and two replacement corkscrew bits.
Wenger Executive Leather Zippered Padfolio
While Wenger is most known for their traditional Swiss Army knives, this iconic Swiss brand also makes durable and handsome watches, luggage, and business gear.
These premium leather zippered padfolios by Wenger feature storage slots and pockets for flash drives, pens, business cards, documents, and more. Includes a writing pad and signature Wenger anti-scratch lining.
Cutter & Buck Bainbridge Computer Briefcase
The understated Bainbridge computer briefcase by Cutter & Buck features rich genuine leather accents and premium antique brass hardware. The rear dedicated laptop compartment has room for a 15.6” laptop computer. The main compartment includes dedicated storage for an iPad or other tablet.
Speakeasy Gift Boxes
These decadent speakeasy-themed gift boxes feature art deco style packaging and premium items like artisan cocktail mixers, infused ice cubes, gourmet sweet and salty snacks, drink coasters, and a customizable luxe flask.
High End Logo Apparel & Accessories
Customizing name brand apparel and accessories with your company logo is a smart, easy way to boost your brand image.
The North Face ThermoBall Vests & Jackets
Exceptionally comfortable and iconic puffer jackets and vests by The North Face are more popular than ever with young urbanites and celebrities alike.
The North Face’s revolutionary ThermoBall technology delivers lightweight warmth whenever you need it. Their ThermoBall Eco jackets and vests now feature insulation made from 100% post-consumer recycled content.
tentree TreeBlend Shirts
tentree’s line of ultra-comfortable TreeBlend shirts features stylish yet classic designs made with a blend of recycled polyester, eco-friendly TENCEL, and organic cotton. Each tentree purchase plants 10 trees and each shirt comes with a trackable tree code on the hangtag.
Other high quality logo apparel items from tentree (that make excellent luxury branded gifts) include their Unisex Basic Hemp Altitude Hat and Classic Organic Cotton Hoodie.
Weekender Duffel Bags
High-end promotional items that have mass appeal include upscale weekender bags from top brands like Cutter & Buck. Promotional bags are especially popular with women and residents of the Southeast and Mountain regions of the United States.
An on-trend and eco-friendly upscale swag idea for 2023. Cotopaxi is known for their durable and colorful sustainable designs. Popular custom Cotopaxi bags include lightweight, stowable day packs like the Batac backpack and the Luzon backpack.
Build a Premium Brand Image with Luxury Swag
Upscale promotional products are an effective way to build a more prestigious brand image and advertise your brand in places and spaces that other advertising mediums can’t reach.
Unlike traditional advertising, high-end promotional products help consumers feel valued and special. That’s why many luxury and lifestyle brands use upscale promotional products to raise brand awareness in target markets. Premium promotional items are also frequently used as incentives and rewards for loyal customers.
An online company store makes it especially easy for customers and members to redeem rewards like high end branded merchandise. To learn more, check out our Inspirato case study.
Need help selecting the best luxury swag for your business? Want to set up a luxury swag store for your brand? Contact us for a one-on-one consultation or fill out this form today: