Luxury Swag – 16 Upscale Promotional Products to Elevate Brand Image

Updated March 2023

Building a premium brand image requires high-end luxury swag for promotional giveaways, contests, and experiential marketing campaigns. Many prestige brands also sell limited edition promotional products that utilize the principle of scarcity to drive user-generated content on social media platforms and generate publicity.

Why Luxury Promotional Products are Worth the Investment

Consumers who receive a top-tier promotional gift will associate your brand with the attributes of the product that they receive. That’s why upscale promotional products that are attractive, well made, and have a high perceived value are essential for emerging prestige and premium brands.

Free luxury swag also builds a powerful emotional connection between customer and brand. Our brains are hardwired to respond positively to free gifts per the law of reciprocity. Promotional gifts with a higher perceived value are more memorable and more likely to make a consumer feel grateful and indebted to your brand.

Attractive, useful, and high-quality promotional products are preferable to consumers and more likely to be kept and used for a long time.

For detailed insight into the characteristics and features of upscale promotional products, check out our guide to High End Corporate Gifting.

Or browse the list below for some exceptional luxury swag ideas to help elevate your brand image in 2023. Each item can be customized with your brand logo and colors.

Classic Luxury Promotional Items

Quality promotional items that never go out of style include high-end writing pens used by presidents and luxury wool blankets.

Original Luxury Swag Pens

luxury swag upscale promotional items- parker jotter pens

Pens are a classic promotional item – for good reason. Consumers love receiving them as gifts (especially those in the 25-34 year old demographic) and they have near universal appeal.

Waterman pens and Parker pens are luxury writing instruments that have timeless appeal.

The Parker Jotter pen was the “Presidential Pen” of John F. Kennedy in 1961. Today, its iconic aesthetic and unparalleled quality make this classic writing pen the perfect premium swag item to gift to VIP clients and customers – at a very affordable price point.

La Cuisine Cheese Board with Serving Set

This elegant cheese serving set by La Cuisine features an Acacia wood cheese board and premium stainless steel cheese serving tools with acacia wood handles. Gift box included.

Elliston Blanket

The portable, warm, and rugged Elliston Blanket is made from premium wool blend and features a large leather carrier.

Luxury Tech Swag

High-tech, luxury branded gifts include smart water bottles, designer wireless chargers, and smart writing systems.

Courant Chargers

luxury swag upscale promotional items- courant

Courant wireless chargers are sought-after for their superior quality, speed, and elegant aesthetic.

The CATCH:3 classic charger combines Courant’s multi-coil, single-device wireless charging technology with a familiar valet silhouette wrapped in designer-quality Belgian Linen and finished with soft-touch ABS for added durability.

Skullcandy Indy ANC True Wireless Earbuds

These cutting-edge wireless earbuds by Skullcandy feature touch controls, premium Active Noise Canceling, Personal Sound tuning and wireless charging. The Indy ANC is engineered to deliver long battery life and comes with a wireless charging case (which you can customize with your company’s logo). The Indy ANC provide up to 5hrs of playback time when ANC is turned on and 9hrs when the ANC is turned off. 

Moleskine Smart Writing Set

With the Moleskine smart writing system, everything you write or draw on paper appears instantly on your digital device. This kit includes a large smart notebook with Ncoded paper, smart pen and charger. Designed to be used with the free Notes app (available for iOS and Android devices).

HidrateSpark Bottles & Tumblers

High tech meets hydration with these sleek, stainless steel smart water bottles and tumblers from HidrateSpark.

Each bottle or tumbler includes a Bluetooth sensor stick that is powered by two coin cell batteries which tracks how much liquid is in the bottle. The sensor measures how many ounces of water you drink and transfers this data via Bluetooth to the free HidrateSpark hydration app. Track your progress via day, week, or month.

HidrateSpark bottles also include an LED Smart Sensor which glows throughout the day to remind you that it’s time to rehydrate.

Custom Bose Bluetooth Speakers

Known for their exceptional sound quality and functional designs, Bose has been a prestigious leading manufacturer of home audio systems and speakers for over 50 years.

Featuring a rugged design with utility loop, silicone body, and powder-coated steel grille, the popular Bose SoundLink Flex mini Bluetooth speaker is waterproof, dustproof, and portable. It can also be customized with your brand logo and colors.

Executive Promotional Items

Classic executive branded gifts included leather padfolios and wine accessory sets. Luxury corporate gifts for employees, executives, and board members can also be used as promotional items for VIP clients.

Executive Wine Collectors Set

luxury swag upscale promotional items- wine set

This luxury nine-piece wine set includes an elegant cherry polished wooden case for compact storage; an ergonomic bottle opener; foil seal cutter; drip ring; thermometer; pourer; two wine stoppers; and two replacement corkscrew bits.

Wenger Executive Leather Zippered Padfolio

While Wenger is most known for their traditional Swiss Army knives, this iconic Swiss brand also makes durable and handsome watches, luggage, and business gear.

These premium leather zippered padfolios by Wenger feature storage slots and pockets for flash drives, pens, business cards, documents, and more. Includes a writing pad and signature Wenger anti-scratch lining.

Kenneth Cole EZ-Scan Single Gusset Laptop Case

This sleek, stylish designer laptop bag has a rear padded laptop compartment with EZ-Scan feature that makes it easier to move through airport security.

Speakeasy Gift Boxes

These decadent speakeasy-themed gift boxes feature art deco style packaging and premium items like artisan cocktail mixers, infused ice cubes, gourmet sweet and salty snacks, drink coasters, and a customizable luxe flask.

High End Logo Apparel & Accessories

Customizing name brand apparel and accessories with your company logo is a smart, easy way to boost your brand image.

The North Face ThermoBall Vests & Jackets

luxury swag upscale promotional items- apparel

Exceptionally comfortable and iconic puffer jackets and vests by The North Face are more popular than ever with young urbanites and celebrities alike.

The North Face’s revolutionary ThermoBall technology delivers lightweight warmth whenever you need it. Their ThermoBall Eco jackets and vests now feature insulation made from 100% post-consumer recycled content.

tentree TreeBlend Shirts

tentree’s line of ultra-comfortable TreeBlend shirts features stylish yet classic designs made with a blend of recycled polyester, eco-friendly TENCEL, and organic cotton. Each tentree purchase plants 10 trees and each shirt comes with a trackable tree code on the hangtag.

Other high quality logo apparel items from tentree (that make excellent luxury branded gifts) include their Unisex Basic Hemp Altitude Hat and Classic Organic Cotton Hoodie.

Weekender Duffel Bags

High-end promotional items that have mass appeal include upscale weekender bags from top brands like Cutter & Buck. Promotional bags are especially popular with women and residents of the Southeast and Mountain regions of the United States.

Cotopaxi Backpacks

An on-trend and eco-friendly upscale swag idea for 2023. Cotopaxi is known for their durable and colorful sustainable designs. Popular custom Cotopaxi bags include lightweight, stowable day packs like the Batac backpack and the Luzon backpack.

Build a Premium Brand Image with Luxury Swag

Upscale promotional products are an effective way to build a more prestigious brand image and advertise your brand in places and spaces that other advertising mediums can’t reach.

Unlike traditional advertising, high-end promotional products help consumers feel valued and special. That’s why many luxury and lifestyle brands use upscale promotional products to raise brand awareness in target markets. Premium promotional items are also frequently used as incentives and rewards for loyal customers.

An online company store makes it especially easy for customers and members to redeem rewards like high end branded merchandise. To learn more, check out our Inspirato case study.

Need help selecting the best luxury swag for your business? Want to set up a luxury swag store for your brand? Contact us for a one-on-one consultation or fill out this form today: