Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Sales prospecting can be a difficult, time-consuming process. At the start of the sales cycle, a small, thoughtful sales gift can go a long way towards capturing the attention of qualified sales leads and nurturing prospects. Effective sales gifts can turn leads into prospects and move prospects through your pipeline faster due to the principle … Read more
Multinational corporations and small businesses alike want to know how to improve employer branding. After all, a company’s reputation as an employer plays a crucial role in employee recruitment and retention. Employment branding aka employer branding was defined by Dr. John Sullivan in 2004 as “a targeted, long-term strategy to manage the awareness and perceptions … Read more
What is Lumpy Mail? Lumpy mail ideas that grab attention are a highly effective direct mail technique that involves adding a bulky or lumpy 3D object to your mailer so it stands out. The added product is usually a small product sample or promotional product that the recipient can use in their daily life such … Read more
Offsite corporate retreats have always been an effective way for companies to improve team building and boost employee morale and corporate retreat gifts are an important consideration. For remote-first startups and all-remote companies, multi-day or week-long corporate retreats are often a key annual event that unites and connects a distributed global workforce. As remote and … Read more
An employee rewards catalog is a curated selection of incentive gifts that employees can choose from based on their personal interests and needs. Employee rewards catalogs are used to distribute flexible rewards and incentives to employees. They are utilized in corporate employee training, recognition, and incentive programs across the world. Different tiers of rewards can … Read more
Employee appreciation is more important than ever – so it’s important to get it exactly right. In the age of social media, lackluster employee appreciation efforts can easily backfire and damage your employer image. To avoid this outcome, here are some meaningful employee appreciation ideas for large companies. The type of employee appreciation activities and … Read more
To establish a strong company culture, which helps attract new talent and retain top talent, it is crucial to have systems in place for meaningful employee recognition and advancement. Recognition in the workplace means a lot more to employees when it is tied to a specific accomplishment or organizational objective. Positive feedback and recognition for … Read more
Research indicates that promotional products are the most highly regarded form of advertising. After all, who doesn’t like free stuff? With that in mind, we put together a quick guide to virtually everything you need to know about why promotional products work – and how to use them to make your customers and sales prospects … Read more
Marketers are learning to collect first-party data in order to avoid the changing whims of tech companies who had otherwise been the keepers of third-party data. By 2024, third-party cookies will be phased out of Google Chrome, the most popular Internet browser in the world. When Apple made it easy for its users opt out … Read more
Tech company merchandise is more than just company t-shirts to commemorate off-site retreats and trade show giveaways to drum up new business. Branded merch is also increasingly being used by high-performing technology corporations and startups alike to attract, engage, and retain top talent. Many of the top performing companies in the information technology sector – … Read more