Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Promotional giveaways can help your trade show booth attract more visitors. Swag giveaways at trade shows and events can also help your business collect more sales leads and increase sales potential. To effectively market your business and generate more sales leads at trade shows and exhibitions, try following these four easy trade show swag tips: … Read more
Promotional giveaways help your brand cultivate meaningful emotional connections with sales prospects and customers. Consumers value promotional apparel, making this product category ideal for effective giveaways that help promote a positive brand image and improve brand loyalty. For the absolute best return on investment, it is important to select branded clothing that aligns with your … Read more
The more consumers are aware of your brand, the more likely they are to buy from your brand. Some marketers estimate it only takes 7 impressions or interactions for a consumer to decide to buy from a brand. Branded merchandise, or promotional merchandise, is one of the most effective advertising mediums for increasing brand recall … Read more
Employee welcome kits are increasingly popular with large corporations and small businesses alike. An effective employee welcome kit for 2022 will help make your new hires and summer interns feel like a part of the team from day 1. We’ve put together a guide to building and customizing the best employee welcome kits – including … Read more
Online pop-up shops are everywhere these days. An online pop-up shop is a temporary ecommerce store featuring branded merchandise and other products. The products sold in an online pop-up shop are typically limited-edition items that can only be purchased for a short period of time. Increasingly, online pop-up shops are used by educational institutions, nonprofit … Read more
Kits of branded promotional items – aka swag packs – have become a popular way for brands to connect with customers. Swag packs also make effective employee incentives. The prevalence of remote work and virtual/hybrid meetings and events has driven this trend, in addition to the mass appeal of product unboxing videos on social media … Read more
Providing your customers, sales prospects & employees with quality gifts that make an impact (improve relationships, convert prospects into customers & motivate employees) has never been more important. As businesses increasingly search for cost-effective ways to build and maintain relationships in the absence of face-to-face meetings, corporate gifting frequency has increased. That’s because corporate gifting … Read more
Back in 2019, financial services was the fourth largest market for promotional product sales. However, after the pandemic began, companies in the financial industry – including banks, insurance companies, and asset management firms – spent significantly less on promotional products. To weather the economic downturn, many large banks reduced their marketing and advertising budgets in … Read more
According to this U.S. Travel Association Fact Sheet, 9 million jobs in 2019 were directly supported by domestic and international travelers in the United States with a total of 15.8 million American jobs supported by the seventh largest employer in the private sector – travel. Just consider this list of things we found that are … Read more
Conference swag is standard and ubiquitous for a reason. When hybrid and virtual conferences became commonplace in 2020 and 2021, conference swag didn’t go away. In fact, event organizers seeking to boost audience engagement kitted and mailed promotional products like snacks, t-shirts, socks, and stickers to virtual event attendees. Brands like Microsoft and Google, finding … Read more