Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Well thought-out tradeshow giveaways do work. Irrelevant, unimaginative freebies do not. And beware of catering to giveaway grabbers who will dart into your booth, grab a freebie and dart back to the aisle without so much as making eye contact with your staff. Give out freebies to booth visitors individually rather than creating a free-for-all. … Read more
With all the emphasis on digital marketing these days, a few tried-and-true methods get forgotten. Postcards are one of them, but they are experiencing a revival as business owners re-discover their powerful ability to deliver results. Postcards are a simple sales tool that’s easier to use than ever thanks to companies that offer turnkey postcard … Read more
Part of building your business into a brand is having some promotional products. The sheer number of items to choose from can be overwhelming for any entrepreneur to pin down. The products you pick should be unique and useful to consumers, and should be something they’ll remember long after their business with you is finished. … Read more
In today’s global market, how do you separate your business from the crowd and make it stand out? By making it an easily recognizable brand; here are some tips. Find a niche If you are operating in a crowded marketplace then it can be tough to set yourself apart from the opposition and get your … Read more
Competitive advantage these days demands customer-centricity. The more customers (especially loyal customers) your organization can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you’ll be. Use social media to create personal relationships with customers—for their benefit and for the organization’s. Simple conversations that acknowledge people and address … Read more
There are many different formats and designs to choose from when planning a direct mail campaign. Finding the right format for your offer, niche, and budget is critical to the success of your campaign. Below are some of the most popular mail formats. 1. Letter package The most common format is a basic letter package. … Read more
One of the most efficient ways to build a robust email list of interested prospects is to offer them something so appealing that they’ll do whatever it takes to get a hold of it. But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s your job to create … Read more
Create a memorable brand by taking a bold stand for or against something. When doing so be clear and direct about your brand culture and values. Infuse your brand story and messaging with clear messages to attract raving fans that’s share your purpose and position. Just for fun, I decided to take a few minutes … Read more
If you have plans to scale your business, it’s a good idea to think about developing your brand early. When deciding between business or personal branding, be forward-thinking. If your personality or knowledge are what customers are buying, then a personal brand may be more appropriate. Whichever you choose, keep the future in mind to … Read more
Small business branding and small business identity get confused all of the time. And, even if your eyes glaze over with boredom when it comes to marketing vocabulary, this is one area where you might want to know a thing or two. Let’s start by looking at the differences between your small business brand and … Read more