Promotional marketing strategies for leveraging Brand Hub Online Company Stores and branded merchandise to grow brands and market businesses efficiently.
Organizations often put a lot of effort into their logo and website designs. However, many organizations tend to lose focus when it comes to their collateral, outsourcing it to any team member with enough time to crank out a Word document. The professionalism of your collateral can either strengthen or weaken your brand image. If … Read more
The end of the year is upon us and soon we’ll be entering into a brand new year. Are you ready? The end of the year gives us a great opportunity to review and reflect on the last several months. What worked? What didn’t work? It’s important that we finish this year strong and begin … Read more
Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature. In a business environment, it’s much the same. How consumers view us or … Read more
Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method, while others may use different methods for different marketing purposes. Regardless of your company’s product or service, a … Read more
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to … Read more
A stronger and more unified brand identity leads to better recognition among your prospects, growing trust and a better ability to attract better, higher paying clients. Here a just a few advantages of a strong brand identity: -Reveals your unique value proposition and develop a competitive advantage in the market. -Reflects the voice of the … Read more
No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers use to identify who you are, where you are, what you sell, and what makes you different from your competitors. If you can … Read more
The Advertising Specialties Institute (ASI) has published their most recent asi study analyzing channel belief versus customer needs. With massive changes in recent years in communications technology and how brands go to market, using promotional products as incentives is still an effective way to motivate and influence behavior in end-users. The following is a list … Read more
Billions of dollars are spent every year on brand strategies, in the attempt to make consumers aware of different brands. From soft drinks to mobile phones, brand awareness influences which products people buy and which brands they trust. Building brand awareness is the first step for any company serious about its brand strategy. Increased consumer … Read more
Tip #1: Vision Proverbs says, “When there is no vision, the people perish.” So will your business. A vision is a compelling aspiration of your perfect business. It’s what you’re striving toward. It’s rooted in your core values and it’s a great foundation for delivering value to your clients. Keep it short, aspirational, and inspirational. … Read more