One of the most efficient ways to build a robust email list of interested prospects is to offer them something so appealing that they’ll do whatever it takes to get a hold of it.
But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s your job to create something that your prospects feel is beneficial and extraordinarily valuable.
Sound impossible? It’s not. All it takes is a little creativity and resourcefulness. Here are a few tips before you create your tantalizing free offer.
1) It must be top-quality.
Even though it’s free, your offer can’t be a conglomeration of useless junk. This is your chance to showcase your product and services, so make your free offer shine.
2) It should reach out and grab your prospects’ attention.
There’s a lot of competition in your industry, so it’s your job to cut through all the noise. Present an offer that seizes your prospect’s attention and leaves them begging for more.
3) It should solve an urgent, pressing problem.
Before you assemble your offer, make sure that you have correctly identified a pressing problem that your prospects face. Of course, you must offer the solution in whatever “free offer” you deliver to your prospects.
4) It must be related to your small business.
This is the first impression that your prospects have of your small business, so it’s important that your free offer is directly related to your small business. It should give your prospects a clear sense of who you are and what your business represents.
5) Collect your prospects names.
This may seem obvious, but you need a form on your website to collect the names and emails of your interested prospects so that you can continue to market to them again and again.
Here are 50 “Free Offer” Ideas
- 1) Ebook
- 2) Tip booklet
- 3) Special report
- 4) Mini ecourse (delivered over time)
- 5) Industry report
- 6) Sample chapter of your book
- 7) How-to guide
- 8) Cheat sheet
- 9) Tip sheet
- 10) Checklist
- 11) White paper
- 12) Warning or cautionary report
- 13) Ezine subscription
- 14) Downloadable kit
- 15) Written interview (transcribed)
- 16) Buyer’s guide
- 17) Template
- 18) Quiz
- 19) Survey
- 20) Audio class/lesson
- 21) Audio course (delivered over time)
- 22) Audio interview
- 23) Live teleseminar
- 24) Recorded teleseminar
- 25) Podcast episode
- 26) Video
- 27) Video course (delivered over time)
- 28) Slideshow
- 29) Live webinar
- 30) Live webcast
- 31) Recorded webinar
- 32) DVD
- 33) CD
- 34) Product sample
- 35) Demonstration of your product
- 36) Consultation
- 37) Free trial offer
- 38) Discount coupon book
- 39) WordPress plugin
- 40) Mobile application
- 41) Free mystery gift
- 42) Free “set-up” or “assembly”
- 43) Free hotline service
- 44) Free customer support
- 45) Pamphlet
- 46) Brochure
- 47) Informational packet
- 48) Free class or lesson
- 49) Free seminar
- 50) Free gift or giveaway item
So, no more excuses. You now have fifty options to create an enticing free offer that will bring you massive visibility, build your list and eventually make you more sales.