5 Steps to Measure the Success Of Your Marketing Campaigns

measure success marketing campaigns min

How much revenue do you need to generate off a campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest promotional campaign “worked”? While the creative side of a marketing campaign can feel like the essential piece, marketing campaign … Read more

What To Look For In A Promotional Marketing Supplier

what to look for in a promotional marketing supplier

Promotions are one of the most important parts of the marketing mix, but not all companies have the time or the expertise needed to carry them out successfully. From designing the promotional products to distributing or delivering these items to the right people, promotional campaigns can be very difficult and time-consuming to manage. With a … Read more

The Advantages of Monitoring Employee Motivation

monitoring employee motivation

Business owners can use incentive programs, rewards, changes in the work environment and company policy changes to improve the motivation and morale among workers. Incentive programs can include company outings and parties, bonuses, gifts and awards for recognition. Additional methods for employee motivation include training programs and employee improvement teams. Assessments Monitoring employee motivation allows … Read more

Metro Promotional Specialties Changes Its Name to Metron Branding

metron blog logo

Company Adopts New Brand Identity Royal Oak, MI – Metro Promotional Specialties, has announced that it will now operate under the new name “Metron Branding” effective immediately. The Company will adopt the new name starting January 12th and transition all existing marketing, branding and sales media to the new name in the coming months. The … Read more

6 Signs Your Marketing is Stuck in a Rut (And What To Do About It)

marketing stuck

It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously … Read more

4 Marketing Resolutions for the New Year

new-year-marketing-resolutions

2015 is here, and that means it’s time for some New Year’s Resolutions. Let’s discuss four resolutions you should make to your marketing program this coming year: Budget Now A new year is a fresh start for your marketing. Setting a budget now will help reduce stress in the New Year. Also, in the long … Read more

Planning and Executing Your Year End Marketing Checklist

Planning and Executing Your Year End Marketing Checklist

The end of the year is upon us and soon we’ll be entering into a brand new year. Are you ready? The end of the year gives us a great opportunity to review and reflect on the last several months. What worked? What didn’t work? It’s important that we finish this year strong and begin … Read more

Top 9 Promotional Strategies

corporate strategy

Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method, while others may use different methods for different marketing purposes. Regardless of your company’s product or service, a … Read more

Building Relationships Through Gifts

postcard marketing thank you

Showing appreciation, whether to your clients or employees, is essential in maintaining strong relationships. Gift-giving provides an invaluable vehicle for thanking your customers and rewarding your employees. The purpose of a gift is to build relationships and show appreciation. Businesses have the opportunity to reflect their quality products and service with quality gifts and when … Read more