TAKE A MARKETING VACATION

Inspirato is a luxury travel subscription company that offers high-end vacation experiences for their clientele. They came to us wanting a way to reward their travel members with quality merch that matches their brand’s high expectations. What they needed was a flexible store solution with great merch ideas and Metron Branding delivered.

Inspirato Company Store Case Study

Whether it’s traveling to new places or relaxing at home, a vacation is a great way to take a break and feel at ease. When Inspirato reached out to us for help, what they were really looking for was a marketing vacation. With over 15,000 active subscriptions, managing a store and choosing the right merch for their large user base would have been a massive internal undertaking. When they reached out to us, they had a laundry list of expectations that we worked to build and refine as we created and launched their online store. Ultimately, Inspirato had three goals they wanted to achieve with their store:

  • Reduce the time spent by marketing and ops ordering branded merch
  • Offer employees the ability to order their own branded merch
  • Reward new and existing users with quality merch and related travel accessories

Inspirato’s Requirements: Setting an Itinerary

Inspirato’s primary goal was to find a vendor that could build and support an online store to sell branded merchandise. This vendor would have to be able to source high quality branded merchandise for their store, manage inventory, and fulfill orders domestically and internationally. The store would have to be able to support both internal use for member reps and external use for members. Their main use case would be to provide gift cards/codes for new members and employees to outfit them with Inspirato merch and gifts. The site also had to look the part, maintaining the same look and feel as their main site. We started the project by sitting together with Inspirato and hashing out the specifics. We asked detailed questions on how specifically they wanted their site to work and what specific items they wanted to have on their store. From that, we were able to start working on a test store to showcase the design and capabilities of our platform. Internally, we had meetings to ensure that all the important elements of the company store, such as design and product selection, were done to match what Inspirato was looking for.

Inspirato Portfolio 1

All Passengers, Please Board the Plane for Takeoff

After going back and forth with reviews and changes, we had a final site ready for launch with a custom domain and design to match Inspirato’s corporate site. With the products painstakingly selected to match the needs and wants of Inspirato’s users and employees, we had everything ready to go. The store helped accomplish the goals Inspirato introduced to us during our kickoff meeting.

Get your online company store started today!