Why Use Branded Products?
According to the Advertising Specialty Institute, branded products provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines. Here is some good data to back up this claim:
-84% of recipients of promotional products can identify the advertiser
-42% of recipients of promotional products have a more favorable impression of the advertiser
-62% of recipients of promotional products did business with the advertiser after receiving an item
-The average promotional product is kept for 7 months!
-No other advertising medium provides anywhere close to the name recognition associated with promotional products. They are less expensive as well, with an average cost per impression of $0.004 (compared with $0.005 for radio, $0.006 – $0.019 for TV, $0.019 for newspaper ads, and $0.033 for magazine ads).