Promotional umbrellas, including rain umbrellas, golf umbrellas, and sun umbrellas – provide great ROI for your marketing dollars. That’s because: Promotional umbrellas have low cost-per-impression: a promotional umbrella that costs $10 will have a CPI of under a cent, according to the Advertising Specialty Institute (ASI)’s latest Global Ad Impressions Study. On average, promotional umbrellas … Read more
The more consumers are aware of your brand, the more likely they are to buy from your brand. Some marketers estimate it only takes 7 impressions or interactions for a consumer to decide to buy from a brand. Branded merchandise, or promotional merchandise, is one of the most effective advertising mediums for increasing brand recall … Read more
Employee welcome kits are increasingly popular with large corporations and small businesses alike. An effective employee welcome kit for 2022 will help make your new hires and summer interns feel like a part of the team from day 1. We’ve put together a guide to building and customizing the best employee welcome kits – including … Read more
As the new year approaches, we decided to take a look back at the most popular promotional items in 2021. Not surprisingly, most of our customers’ favorite products this year were classic promotional items that never go out of style – useful, universally appealing, and effective – with low cost-per-impression (CPI). A few items reflect … Read more
Company branded jackets make some of the best corporate swag around. Promotional outerwear items like jackets and coats have low cost per impressions and are extremely popular with consumers, making them a great option for promotional giveaways. On average, promotional outerwear like branded jackets are kept by consumers for 16 months and generate 6,100 impressions … Read more
Employee retention strategies are more important than ever – especially for companies in the healthcare, technology, and retail industries seeking to reduce employee turnover during the Great Resignation. According to research recently published in the Harvard Business Review (HBR), resignation rates between 2020 and 2021 were highest among mid-career employees in the 30-45 age group. … Read more
Referral program rewards are an important consideration for companies focused on reducing customer or talent acquisition costs. Nielsen’s Global Trust in Advertising study found that 83% of respondents trust recommendations from people they know and there is ample evidence of successful referral programs from PayPal and Dropbox famously gobbling up market share in their early … Read more
Successful rebranding launches require disciplined project management that carefully directs the timely completion of many variables to deliver on an all-important “wow factor” reveal. A brand’s identity is made up of visible elements and if any element is not done correctly, it will stand out. Even so, when your company decides it is time for … Read more
Social media growth is an important goal for digital marketers because social media marketing works. In fact, top marketers participating in the 2021 26th edition of The CMO Survey indicated that social media marketing’s contribution to their company’s performance saw an increase of 17.7% in the last year. Considering that nearly 40 percent of users … Read more
Brand loyalty programs are one way to reduce your customer churn rate – the rate at which customers stop doing business with your company. For most brands, keeping the churn rate in check makes a huge difference as it is much cheaper to retain existing customers than it is to gain new ones. In fact, … Read more