Promotional umbrellas, including rain umbrellas, golf umbrellas, and sun umbrellas – provide great ROI for your marketing dollars. That’s because: Promotional umbrellas have low cost-per-impression: a promotional umbrella that costs $10 will have a CPI of under a cent, according to the Advertising Specialty Institute (ASI)’s latest Global Ad Impressions Study. On average, promotional umbrellas … Read more
Promotional giveaways help your brand cultivate meaningful emotional connections with sales prospects and customers. Consumers value promotional apparel, making this product category ideal for effective giveaways that help promote a positive brand image and improve brand loyalty. For the absolute best return on investment, it is important to select branded clothing that aligns with your … Read more
Social distancing wristbands and lanyards have become a popular way for conference and event attendees to signify their level of comfort with physical greetings like handshakes and elbow bumping during the COVID-19 pandemic. Now they are being used by businesses around the world (from New York to Dubai) to help make workers feel more comfortable … Read more
Trendy swag ideas like futuristic VR headsets and retro disposable cameras incorporated into your marketing and advertising campaigns is a great way to capture the attention of overstimulated consumers typically exposed to thousands of ads per day. In general, promotional product trends tend to mirror consumer product trends. However, popular marketing strategies also influence the … Read more
As the new year approaches, we decided to take a look back at the most popular promotional items in 2021. Not surprisingly, most of our customers’ favorite products this year were classic promotional items that never go out of style – useful, universally appealing, and effective – with low cost-per-impression (CPI). A few items reflect … Read more
Company branded jackets make some of the best corporate swag around. Promotional outerwear items like jackets and coats have low cost per impressions and are extremely popular with consumers, making them a great option for promotional giveaways. On average, promotional outerwear like branded jackets are kept by consumers for 16 months and generate 6,100 impressions … Read more
Kitchen promotional items join the food and beverage corporate gifts we recently highlighted based on food and beverage industry trends and consumer research as some of the trendiest gifts you can give to employees and clients in 2021. The kitchen promotional items category includes drinkware and barware gifts, as well as kitchenware items like personalized … Read more
The 10 best corporate food gifts listed below are selected based on 2021 promotional product trends and are a delicious way to leave a memorable impression on your employees and customers. Food gifts were a hit with consumers and companies alike in 2020. During the pandemic, people gifted everything from kringles (Danish pastries) to Philly … Read more
Branded face masks are one of 2021’s best value promotional products in terms of CPI (a face mask imprinted with a company’s logo that costs $5 will have a CPI of just over 1/10 of a cent) and estimated number of impressions per item (4,235 per mask over its lifetime). Some brands like Dunkin’ and … Read more
Promotional apparel and wearable accessories will remain among the most popular promo items on the market in 2021. Wearables like t-shirts, jackets and hats are among the top branded promo items in terms of CPI (cost per impressions). A logoed hat that costs $10 will have a CPI of only 3/10 of a cent and … Read more