5 Best Corporate Gifting Trends to Maximize the ROI of Business Gifts

Corporate Gifting Trends 2022

Providing your customers, sales prospects & employees with quality gifts that make an impact (improve relationships, convert prospects into customers & motivate employees) has never been more important. As businesses increasingly search for cost-effective ways to build and maintain relationships in the absence of face-to-face meetings, corporate gifting frequency has increased. That’s because corporate gifting … Read more

Promotional Products for Financial Services – 2022 Outlook and Trends

Promotional Products for Financial Services - 2022 Outlook and Trends 1

Back in 2019, financial services was the fourth largest market for promotional product sales. However, after the pandemic began, companies in the financial industry – including banks, insurance companies, and asset management firms – spent significantly less on promotional products. To weather the economic downturn, many large banks reduced their marketing and advertising budgets in … Read more

Online Company Stores for Tourism & Hospitality – Best 3 Features

Fall Giveaway Ideas Online Company Stores for Tourism Hospitality

According to this U.S. Travel Association Fact Sheet, 9 million jobs in 2019 were directly supported by domestic and international travelers in the United States with a total of 15.8 million American jobs supported by the seventh largest employer in the private sector – travel. Just consider this list of things we found that are … Read more

3 Ways Promotional Products Can Elevate your Social Media Marketing Strategy

Promotional Products Social Media Strategy

Many companies – regardless of size – have a difficult time connecting with consumers on social media. Social media marketing best practices include researching your target audience and engaging in social listening, establishing an authentic and consistent brand voice, and tailoring your content for each social media platform used by your company on a regular … Read more

Promotional Products Strategy for Virtual Annual Meetings

Promotional Products Strategy for Virtual Annual Meetings

Like conferences, trade shows, and other traditionally in-person events, many annual meetings have been postponed, cancelled, or converted into virtual events in 2021. Tech businesses in North Carolina, manufacturers in Minnesota, and companies of all types everywhere are contending with limits on unnecessary travel and stay-at-home orders as they seek to reinforce organizational culture by … Read more

Health and Wellness Promotional Items for Healthcare Providers

Promotional Product Uses - Healthcare

Health and wellness promotional items have never been more popular. Promotional product sales in the healthcare market increased by 4% in 2020. During the first half of 2021, stickers, buttons and syringe-shaped pens were commonly used as promotional giveaways at Covid-19 vaccination drives to help bring awareness to U.S. vaccination efforts. Health clinics, including urgent … Read more

Recruitment Gifts and Company Swag Improve Employee Hiring and Retention

Recruitment Gifts Improves Hiring

Savvy businesses understand that promotional products can help increase brand awareness and improve customer loyalty and consumer engagement. They also know that promotional products go a long way towards helping motivate and retain a talented, highly productive workforce. Branded company swag like apparel and accessories, office items, and tech products have been proven to be … Read more

Reach Construction Companies with this Tried-and-True Promotional Strategy

Construction Promotional Items - Reach Construction Companies

Soaring demand for new single-family residential homes has helped the U.S. construction industry recover from 2020’s pandemic-related losses. According to CNBC, the price of new single-family homes in the U.S. are at record levels and “the increases are accelerating at the fastest clip in over 15 years.” While soaring labor and material costs caused new … Read more

Better Return on Ad Spend with Cost-Effective Promotional Products

Cost-Effective Promotional Products

Promotional products are consistently one of the most cost-effective advertising mediums available to both small and large businesses. According to the Advertising Specialty Institute (ASI), “The cost per impression (CPI) of promotional products can be as low as 1/10 of one cent – lower than nearly any other advertising medium – making it a great … Read more

Improve E-Commerce Brand Loyalty and Increase Customer Retention with Branded Merchandise

Improve E-Commerce Brand Loyalty and Customer Retention with Promotional Merchandise

Due to changing consumer behavior during the Covid-19 pandemic, the shift from brick-and-mortar retail to online shopping in the United States has been accelerated by approximately five years. According to Digital Commerce 360, online spending represented 21.3% of total U.S. retail sales in 2020 – an increase of 44% from the previous year. The skyrocketing rise … Read more