Sales prospecting can be a difficult, time-consuming process. At the start of the sales cycle, a small, thoughtful sales gift can go a long way towards capturing the attention of qualified sales leads and nurturing prospects. Effective sales gifts can turn leads into prospects and move prospects through your pipeline faster due to the principle … Read more
According to the 2021-2022 APPA National Pet Owners Survey, 70% of U.S. households now own a pet. One in four new pet owners surveyed said that their recent pet acquisition was influenced by the COVID-19 pandemic. While Millennials are currently the largest segment of pet owners, many members of Gen Z also began to foster … Read more
Multinational corporations and small businesses alike want to know how to improve employer branding. After all, a company’s reputation as an employer plays a crucial role in employee recruitment and retention. Employment branding aka employer branding was defined by Dr. John Sullivan in 2004 as “a targeted, long-term strategy to manage the awareness and perceptions … Read more
Sourcing, storing, and shipping company swag and branded merchandise is a time consuming and expensive process. Luckily, with a swag management platform, these tasks can be outsourced and automated to save time and money. What is a Swag Management Platform? A swag management platform refers to swag procurement, customization, and fulfillment services – along with … Read more
What is Lumpy Mail? Lumpy mail ideas that grab attention are a highly effective direct mail technique that involves adding a bulky or lumpy 3D object to your mailer so it stands out. The added product is usually a small product sample or promotional product that the recipient can use in their daily life such … Read more
A company swag store makes it easy to obtain all the logo apparel, accessories, and other branded merchandise your business needs for events and promotional campaigns. Everything you need to know about setting up a company swag store – and why your business might one want in the first place – is included in the … Read more
For U.S. corporations that want a competitive advantage in a tight labor market, eco-friendly employee gifts demonstrating a commitment to sustainability and corporate social responsibility are more important than ever – especially when it comes to talent recruitment and retention. Recent research from the IBM Institute for Business Value found that 2 out of 3 … Read more
From attending trade shows and conferences to planning “revenge vacations” including once-in-a-lifetime trips, more Americans are traveling again. This means that travel promotional items are a great buy for businesses seeking to boost brand awareness and loyalty among U.S. consumers in 2023. Travel promotional items, ranging from inexpensive custom luggage tags to branded weekender bags, … Read more
An employee rewards catalog is a curated selection of incentive gifts that employees can choose from based on their personal interests and needs. Employee rewards catalogs are used to distribute flexible rewards and incentives to employees. They are utilized in corporate employee training, recognition, and incentive programs across the world. Different tiers of rewards can … Read more
Employee appreciation is more important than ever – so it’s important to get it exactly right. In the age of social media, lackluster employee appreciation efforts can easily backfire and damage your employer image. To avoid this outcome, here are some meaningful employee appreciation ideas for large companies. The type of employee appreciation activities and … Read more