Attractive, comfortable, and high-quality company apparel is a must-have for growing businesses seeking a competitive edge. Perhaps your sales team needs a stylish, uniform look for trade shows and conferences. Maybe you just need some fashionable branded t-shirts for promotional giveaways. Whether you have a company apparel online store for employees or sell custom logo … Read more
One of the best sources of data related to promotional product trends – i.e. which promotional products are the most cost-effective and popular with consumers – is the Advertising Specialty Institute (ASI)’s Ad Impressions Study, which is released every 1-2 years. The 2022 edition of this report provides detailed insight into promotional product trends – … Read more
Trendy swag ideas like futuristic VR headsets and retro disposable cameras incorporated into your marketing and advertising campaigns is a great way to capture the attention of overstimulated consumers typically exposed to thousands of ads per day. In general, promotional product trends tend to mirror consumer product trends. However, popular marketing strategies also influence the … Read more
As the new year approaches, we decided to take a look back at the most popular promotional items in 2021. Not surprisingly, most of our customers’ favorite products this year were classic promotional items that never go out of style – useful, universally appealing, and effective – with low cost-per-impression (CPI). A few items reflect … Read more
Environmentally friendly promotional products are great for companies committed to corporate social responsibility and sustainability who are always searching for ways to cut down on waste while streamlining operations and reducing costs. This applies to all aspects of an organization’s operations, including marketing and advertising. Promotional products are one of the most cost-effective advertising mediums … Read more
Food and beverage brands, including supermarket staples like Spam and Kellogg’s, and fast-food restaurants such as Burger King and Taco Bell, have long understood the importance of using promotional products as an advertising medium. From swag giveaways on social media to limited edition promotional product campaigns, using branded merchandise to connect with loyal consumers and … Read more
Promotional apparel and wearable accessories will remain among the most popular promo items on the market in 2021. Wearables like t-shirts, jackets and hats are among the top branded promo items in terms of CPI (cost per impressions). A logoed hat that costs $10 will have a CPI of only 3/10 of a cent and … Read more
Since COVID hit we’ve all had some extra time, maybe it was only a little bit, but hey, time is time. In addition, we have been able to slow down a bit and reflect, where we’ve been, where we are going, our successes and failures. We wanted to share some of ours, but since there … Read more
Due to the COVID19 outbreak, remote work is on the uprise. It’s important to stick with your workers during this tumultuous time and what better way to do that then to provide them with helpful products to ease the transition into working from home. We decided to compile a list of products that we think … Read more
Promotions are one of the most important parts of the marketing mix, but not all companies have the time or the expertise needed to carry them out successfully. From designing the promotional products to distributing or delivering these items to the right people, promotional campaigns can be very difficult and time-consuming to manage. With a … Read more