Sustainable Swag Ideas

Sustainable Swag Ideas: The Best Eco Friendly Promotional Products for Green Giveaways in 2021

Sustainability is a growing trend in the promotional products industry, making environmentally friendly and sustainable promotional products one of 2021’s best marketing opportunities. According to the 2020 Global Ad Impressions Study from the Advertising Specialty Institute (ASI), 46% of consumers look more favorably on an advertiser if the promotional product they received from that advertiser is environmentally friendly. In addition, “Nearly a third of people 55 and older say they’ve purchased more products with an environmental bent in 2019, compared to 2018. Almost a third of women, overall, reported increasing their environmentally conscious spend last year, relative to 2018.”

Companies located in Michigan and other Midwestern states should especially take note of this growing consumer trend. Nearly half – 49% – of consumers living in the Midwest report that receiving an environmentally friendly promotional product from an advertiser would cause them to look more favorably at that advertiser. Many marketing managers and business leaders have attributed sustainability’s recent increase in popularity among corporations and consumers alike to the Covid-19 pandemic that began in 2020. According to Norm Hullinger, CEO of apparel supplier alphabroder, “In many ways, the crisis has drawn more attention to the ‘unsustainability’ of many of our pre-pandemic practices, especially around product and supply chain expectations. […] Sustainable business practices are becoming as important to our end-users today as product safety, fair labor practices and supply chain safety were 10 years ago.”

Sustainable and Eco-Friendly Corporate Gifts

For those organizations and companies seeking more ecofriendly branding opportunities in 2021, Metron Branding compiled a list of our most popular sustainable swag ideas:

Eco-Friendly Promotional Pens and Notebooks

Eco-Friendly Promotional Pens & Notebooks

Bambowie Bamboo Gift Set – Pen and mechanical pencil set with 100% renewable bamboo barrels, packaged in recycled Kraft paper box

Prodir® 100% Biodegradable Push Ball Pen

5.5″ x 8.5″ Snap Large Eco NotebookCustomizable recycled cardboard notebook; 1% of EcoSmart product sales are donated to nonprofits dedicated to protecting the planet

Recycled Plastic Promotional Items

Recycled Plastic Promotional Items

32 oz. Sports Sports Bottle – Push Pull Cap (White or Frost) – Made in USA, Recyclable, Environmentally Friendly – Made from recycled HDPE (high-density polyethylene) in the USA

20 oz. UpCycle rPet Bottle with Straw Ring Lid – Molded with 100% Post Consumer Recycled rPET

Laminated 100% Recycled Shopper – Natural-Brown – Reusable shopping bag made from 100% PET recycled fabric

BIC® Ecolutions® Round Stic® Recycled Pen – Made out of pre-consumer recycled plastic

Customizable, Eco-Friendly Apparel Made from Sustainable Fabrics and Recycled Materials

Customizable, Eco-Friendly Apparel Made from Sustainable Fabrics & Recycled Materials

Econscious – Big Accessories Organic Cotton Twill Unstructured Baseball Hat100% certified organic cotton

Alternative® Eco-Fleece Dodgeball Pants – Made from recycled polyester, organic cotton and rayon

Econscious – Big Accessories Organic Beanie – Made out of 100% certified organic cotton

Alternative Unisex Eco-Jersey Zip Hoodie – Eco-jersey is a fabric made out of recycled polyester, organic cotton and rayon

Champion Adult 9 oz. Double Dry Eco® Crew – 50% cotton, 50% polyester; made with recycled polyester fibers from plastic bottles

Other eco-friendly promotional products popular with consumers include reusable drinkware and metal straws, grocery tote bags and reusable to-go food containers such as bento lunch boxes. Kitchen items that are made out of renewable and sustainable materials like a Bamboo Cutting Board or products that promote recycling like the BIC Graphic® Bag Recycler are also worth consideration.

Eco-Friendly Branding via Promotional Products

Environmentally friendly promotional products offer tremendous eco-friendly branding opportunities for any type of business – from real estate companies to manufacturers. Gifting recyclable, biodegradable, compostable, socially compliant, and sustainable promotional products to your customers and employees is a simple, cost-effective way to remain competitive in today’s increasingly environmentally conscious world. Contact Metron Branding for assistance with selecting the best sustainable, eco-friendly promotional products for your next corporate event or gifting program.