Mango Languages needed a store solution that could help connect the various libraries, schools, and learning centers to provide them with useful literature, swag, and more.
Metron Branding came to the rescue.
Mango Languages Company Store Case Study
Lingua franca, also known as a bridge language or common language, is defined as a “shared language of communication used between people whose main languages are different.” Mango Languages provides an online language learning platform for clients from all over the world. They needed a store solution that could help connect the various libraries, schools, learning centers, and other clients with useful literature, swag, and more.
Mango Languages envisioned a store that would make it easy for a client to login and use their assigned budget to purchase marketing materials. They also wanted their B2C consumers to be able to purchase cool Mango swag, such as apparel and Mango plushies. This store would need to be easily accessible through their Mango Admin Portal, allowing organizations to login and get access to the budget and user details from their account via Single Sign-On. The store also had to stay on brand, as their users would expect the same colorful and cartoony art style they had become known for.
Mango had 5 goals in mind:
- A site design that matched their brand guidelines
- An easy way to get their clients onto the site
- An efficient way to manage their print material
- A fresh take on their branded apparel and swag.
- A promotional partner that works with them, not for them.
Here’s how we did it:
- Demo Site 01A demo site is created to demonstrate the capabilities of our store solution for Mango.
- Branded Merch 02A branding consultant reaches out with unique ideas suited to Mango’s brand and needs.
- Store Development 03Store development begins, which includes implementing SSO and the new products.
- Merch Production 04The swag Mango selected begins production and soon arrives and is placed into inventory.
- Final Check 05A final check over the store and products are done to ensure quality standards are met.
- Launch 06The store is launched, with their printing material, SSO, and new branded swag!