Your business can work its hardest every day to gain new customers, but if you are not focusing on perfecting your promotional incentives, you will be wasting your marketing budget. New customers are always the target for up and coming businesses. Here are a few ways you can maximize your company’s promotional incentives for greater gains and long-term success.
Identify Your Ideal Customer
What does your ideal customer look like? What are their needs, desires, wishes and dreams? If you can paint a picture of the customer that will most love your company’s services, you are well on your way to success when implementing your promotional incentives campaign.
Find the Link
Here is the key part – finding the link between what you offer and your customer. Do your homework – conduct interviews, get consumer feedback and look at how other companies have marketed to (and won) companies similar to your ideal prospect. But ultimately, you have a unique edge simply because you are different. No two companies are alike, and no two companies will attract the exact same type of customer. Focus on the attributes that make your company stand out, and you’ll arrive at the central component that consumers will appreciate about your business.
Once you arrive at this conclusion, you have the foundation on which to build your marketing and promotional incentives. If you offer free shipping when the rest of your competitors do not, that is your niche. However, you need to market that and give potential customers something else too. You sell them on your company’s basic offers, then you drive it home with a free product, service or incentive that’s impossible to resist.
Be Open about Your Company
There is a widespread movement that is growing momentum every year – the power of the consumer to say no to businesses who have unethical practices. Customers yield the cash, therefore they can choose to spend it elsewhere if they are displeased with how a business is run. If you have top-notch business practices, share that with your customers. You get to choose how much information you share, but more is better. Tell your potential clients about your roots – how you got started and why your company is here. It will foster trust and genuine interest in new customers and give you that much more of an edge when building relationships with your customers.
Be a Good Partner
Your company can go it alone – or you can have help. Consider partnering up with another business who handles services that piggyback on yours. You don’t want to depend entirely on referrals, but it is a major source of incoming customers in the business world. If you strike a deal with a partner company, you will see profits from their success as well as yours. If the situation is right, it can be very beneficial for both parties. Make sure you follow through on your word and help give their business a boost as well in your promotional marketing campaigns.