Promotional giveaways help your brand cultivate meaningful emotional connections with sales prospects and customers. Consumers value promotional apparel, making this product category ideal for effective giveaways that help promote a positive brand image and improve brand loyalty.
For the absolute best return on investment, it is important to select branded clothing that aligns with your company’s values and brand image. Three great custom branded apparel options for your company to consider in 2022 include:
• American made clothing
• Sustainable clothing that’s ethically sourced and manufactured
• Name brand apparel from clothing manufacturers that have high brand equity
Custom Branded Apparel Options
Some of the best custom branded apparel options to support and enhance your brand image in 2022 include:
Volunteer Knitwear All-American Long Sleeve Tee
The Volunteer Knitwear All-American Long Sleeve Tee is a comfortable heavyweight long sleeve tee “forged in one of the last great textile mills in America” by Volunteer Knitwear.
An American-made apparel brand, Volunteer Knitwear’s factory is located in northern Tennessee, just outside of New Tazewell. They are one of the longest-standing vertical textile producers in the United States, producing high-quality cotton t-shirts, long sleeve shirts, fleece hoodies, and knit hats.
Volunteer Knitwear’s All-American long sleeve t-shirt is crafted from 5.5 Oz., 100% cotton. Thickness: 20 singles. The shirt is available in 8 colors and sizes range from small to 4XL.
Note: the Athletic Heather color is made out of 90/10 cotton/polyester. Safety Green and Safety Orange are 50/50 cotton/polyester.
Why We Chose It:
American manufacturing can add significant value to a brand. American made promotional products including apparel are well-received by consumers. According to research from the Advertising Specialty Institute, 57% of consumers will have a more favorable opinion of an advertiser if the promotional product they receive from that advertiser was made in the USA. Volunteer Knitwear’s long sleeve shirt is a great custom promotional apparel choice for ethical or patriotic brands looking for a label that supports their brand image.
Allmade Unisex Organic Cotton Tee
Made with 100% organic, US-grown combed cotton, the Allmade Unisex Organic Cotton Tee is a super soft t-shirt is available in 8 colors and a range of sizes (extra small to 4XL). Allmade produces soft short sleeve and long sleeve t-shirts made from organic and recycled materials sourced from the United States including organic cotton, polyester recycled from plastic bottles, and TENCEL™ Modal. The materials and manufacturing processes that they use help Allmade reduce their carbon footprint, save water, and reduce waste.
Allmade is committed to fair labor and social responsibility throughout their supply chain. Their t-shirts are manufactured sustainably in ethical factories. Unlike most clothing manufacturers, they provide transparency in sourcing and manufacturing. They add a QR code to each shirt tag which provides information about where the shirt was cut and sewn. They also publish detailed information and photos of their factories on their website. In fact, one of the factories that they regularly work with is Volunteer Knitwear, located near New Tazewell, TN.
Why We Chose It:
Eco-friendly and sustainable apparel is a rapidly growing consumer trend. 46% of consumers have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly. Allmade’s organic cotton t-shirt will provide great ROI for your promotional marketing budget since it is environmentally friendly, ethically made, and affordable. For companies with green mission statements, custom sustainable clothing is essential for green giveaways that align with their brand values.
Champion Reverse Weave Hooded Sweatshirt
Champion Reverse Weave Hooded Sweatshirt. Custom name brand clothing and other name brand promotional products can boost your brand image and increase brand loyalty. Champion is an established yet affordable – and increasingly popular -athleisure brand that is especially popular with younger consumers. Their Reverse Weave line of jogger pants, sweatshirts, and hoodies are sought-after by Gen Z and Millennial consumers. The customizable Champion Reverse Weave Hooded Sweatshirt is constructed out of a durable cotton fleece blend, cut on the cross-grain to resist shrinkage. The soft brushed interior makes this branded hoodie feel cozy and comfortable. Available in 12 colors, in sizes small-4XL.
Why We Chose It:
Champion is now one of the top 100 favorite brands for Millennials. They made the #95 spot on Moosylvania’s 2021 survey of brands preferred by consumers in the Millennial demographic. Champion’s increasingly popular casual logo clothing and outerwear offers a great co-branding opportunity for businesses seeking to appeal to Millennials and Gen Z. Name brand apparel has a higher perceived value than other clothing, making it a great option for companies seeking to elevate their brand image via promotional giveaways.
Additional Custom Branded Apparel Brands
Some additional custom apparel brands to consider in 2022 include Russell Athletic, District Clothing, and Bella+Canvas:
As noted in our Custom Patagonia Alternatives article, Charles River Apparel is deeply committed to charitable giving and social compliance. They are a member of the Fair Labor Association and works with additional social compliance organizations.
A great option for companies seeking on-trend custom apparel for promotional giveaways. Russell Athletic is a classic brand that is currently soaring in popularity. According to GQ, “Google Trends has reported a 350% rise in search interest for “Russell Athletic crewneck” over the last two years.”
Another great eco-friendly branded apparel option for 2022, this shirt by District Clothing is made from 60% recycled cotton and 40% post-consumer recycled polyester.
Another custom American-made apparel option. Crafted out of 100% Airlume combed and ring-spun cotton, this comfy shirt is 100% made in the USA. Bella+Canvas is the largest dyer and cutter of apparel in the U.S. They are also committed to sustainability and fair labor in their supply chain and manufacturing. They have Platinum W.R.A.P. certification and are also a Participating Company of the Fair Labor Association.
Positive Brand Image with Custom Branded Apparel
Positive brand image is a key aspect of brand equity, which has a direct effect on sales volume. Fostering positive brand associations via promotional giveaways that align with your brand image can help enhance brand image, improve brand equity, and accelerate brand loyalty. For assistance with selecting the best custom branded apparel to connect with your target demographic in 2022, Contact Metron Branding or fill out the form below.