Updated June 2023
Promotional products play a valuable role in the construction industry by serving as effective marketing tools that build brand awareness. Companies in the construction industry – including contractors, building material suppliers, and heavy equipment rental companies – frequently use promotional products to increase brand recognition and loyalty. In fact, the construction industry is the 4th largest market for promotional products in the United States.
How Construction Companies Use Promotional Items to Raise Brand Awareness & More
To raise brand awareness and visibility, construction promotional items like logo work wear and shatterproof insulated tumblers are often handed out at industry trade shows and events. Residential builders often distribute promotional items at community events as well.
To strengthen relationships and build brand loyalty, promotional products can also be used as gifts or incentives for clients, suppliers, subcontractors, or business partners. Construction companies and suppliers frequently utilize direct mail campaigns to generate and convert leads.
Other common ways that promotional items are used in the construction industry include:
- Safety Awareness – Promoting safety culture is key to reducing costly workplace injuries. Safety apparel and accessory items like safety vests, hard hats, and work gloves can be customized with a company logo and distributed to employees and vendors. This reinforces the company’s commitment to safety while also promoting the brand.
- Employee Identification – Promotional products such as custom name badges, ID cards, or lanyards can be used to identify employees on construction sites. This helps enhance security and professionalism while promoting the company’s brand at the same time.
- Employee Rewards and Recognition – Promotional products can be used to recognize and reward tradespeople and office staff alike for their achievements or milestones. Customized plaques, trophies, or personalized gifts like embroidered jackets or bags can be given as incentives to motivate employees and foster a positive workplace culture.
- Vehicle Branding – Mobile advertising is a cost-effective way to generate brand awareness in your local community! Construction companies often have a fleet of vehicles for transportation and on-site operations. Promotional signage like vehicle decals, magnets, or wraps can be used to brand these vehicles with a company logo, contact information, and key marketing messages.
Construction Promotional Items that Work
To assist contractors and construction companies seeking to increase their brand awareness, we have highlighted some of the best construction promotional items for giveaways, trade shows, and community events below.
Inexpensive Construction Promotional Items
The best construction promotional items for community events and direct mailing campaigns are classic, cost-effective staples that focus on getting your name and contact information out there on practical, useful items like business card magnets and clips, calendars, pens, memo pads, and inexpensive drinkware (coffee mugs, water bottles). A few of our favorites include:
Multi-function level tool pen with stylus, level, flathead screwdriver, Phillips head screwdriver, U.S. ruler, and metric ruler.
This house shaped mouse pad (made out of 1/8″ thick natural rubber, with a non-skid backing) is perfect for construction companies, realtors, and home repair businesses. Made out of 1/8″ thick natural rubber, with a non-skid backing.
House shaped car air freshener. Highly visible promotional item featuring a double-sided imprint area.
Premium Giveaway Ideas for Construction Trade Shows & Events
Branded gifts that work well for building and construction trade shows, conferences, and events include practical promotional products like custom tape measures, levels, flashlights, tool kits, carpenter pencils, pens, notepads, jobsite coolers, work wear, and safety accessories (work gloves, cooling hats, polarized safety sunglasses, etc.). These items also make great personalized employee gifts for hardworking surveyors, engineers, tradespeople, and other skilled workers.
Six panel structured cap featuring a standard pre-curved visor, 100% polyester fabric, and a two-piece hook and loop fabric strap with D-ring closure. Features reflective fabric on crown, visor, and fabric strap. The front of the cap can be customized with an embroidered logo or design.
The Combo Tape Measure and Level includes a 10-foot retractable, locking tape measure and built-in level. Includes a 1-3/4 inch by 1-3/4 inch yellow sticky memo pad, mini pen, and a metal belt clip.
Whether you want your leftovers to stay warm ’til lunch or that six-pack to stay cool ’til clock-out, this seam-sealed, insulated cooler is up to the task. A separate top compartment helps you avoid crushed sandwiches and chips.
The Sidekick Seat Organizer is designed to keep all your mobile office needs in arms reach and maintain order of your essential items, laptop, files, and more. It’s built jobsite strong with 1000D rPET Polyester with reinforced seams that won’t blow out no matter how much you stuff in it.
Handy dual-function task flashlight with pocket clip. Features strip array LED technology. A sturdy bottom magnet attaches to magnetic surfaces.
This timeless Carhartt rib knit cap is comfortable and warm. Customize this popular beanie hat with your brand logo.
Add Construction Promotional Items to your Advertising Strategy in 2023
While construction employment rose during the pandemic, there are signs that the recent construction boom is declining as rising interest rates, tightened lending standards, and the rising cost of materials impact demand. On a year-to-date basis through April 2023, total construction starts were 7% below the first four months of 2022.
While the residential home-building boom may be slowing down (especially in regions outside of the West), nonresidential and nonbuilding starts are still seeing growth for now.
Regardless of whether construction activity declines or remains flat in 2023, it is advisable for businesses to keep advertising to maintain brand awareness and cement brand loyalty.
For assistance with selecting the best construction promotional items to grow your business in 2023, contact Metron Branding or fill out the form below.