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The Complete Guide to Online Company Stores

Online company store programs are the best way to manage your branded merchandise. They serve as the easiest way for employees to access branded materials, from apparel to printing materials. We’ve been writing about online company stores for a while now. We’ve decided to put all our knowledge and resources about online company stores in one place. Without further ado, here is the complete guide to online company stores:

What are online company stores?

First off, what are online company stores? In short, they’re an online platform that will help distribute and manage your branded merchandise for you. This could include items such as branded apparel, accessories, business cards, and much more. They help maintain brand consistency and free up a ridiculous amount of time. Get a primer on what a store can do for you with our helpful guide.

What kind of features are in an online company store?

The features you want in an online company store will be different than your standard ecommerce store. You need features such as automatically renewing budgets or approval rules to make sure the right person is buying the right product. We tailor our platform to our customer’s needs and over the years, have adapted it numerous times to fit a business’s specific use case. Below is a list of some of our most commonly used features:

Approval rules and custom workflows: Make your store easy and efficient. Approval rules allow users to submit their order for approval. This ensures that everything goes through a core user or group of users.

Reporting and analytics features: Reports help track how your store is doing. For example, inventory or order history reports will let you know where your items are at any given time. You can control where the inventory is, as well as track who is ordering and where the items are going. All this comes together to let you know everything you need to know about your online company store at any time.

Single sign-on:  Single sign-on is a authentication service that allows a user to use one set of login credentials (for example, user id and password) to access multiple sites. With a SSO system in place, you can login to your company’s site, then navigate to your company store, and stay logged in the entire time. This makes your shopping experience that much more efficient and it makes managing user credentials for admins that much easier.

Variable data products to streamline your store: Variable data gives you the freedom to upload your own picture or write whatever text you want to see on your product and have a proof show up immediately. If you’re happy with how it looks, you simply add it to your cart and proceed to checkout as per usual. It’s that simple.

Digital products to easily distribute your branded material: Digital products are a big part of any brand’s arsenal. Social media assets, email banners, digital posters & flyers; they all play a big part in making things easier for your employees. There’s no better place to house your digital assets than with an online company store.

Promo codes, spending accounts, and gift cards: With a Metron Branding online company store, you gain access to a variety of methods that will help you give your employees what they deserve. Promo codes, spending accounts and gift cards can all be easily set for company, group, or user specific values, allowing you to adjust your reward for specific workers or divisions.

A customizable platform that can easily adapt to your needs: Our online company stores come packed with core ecommerce features, such as a mobile-friendly design, easy scalability to go from selling one product to thousands, and industry-leading security and up-time. But what happens when you’re looking for a feature that isn’t available? That’s where custom development comes in.

And much much more: There’s plenty that goes into a company store. From the design to inventory management tools, it’s important to learn as much as you can and get a store that can fit your needs.

Explore our online company store features

Online Company StoreMarketing FulfillmentBrand Management
Fully CustomizableInventory ManagementCustom Branded Merchandise
Reporting and AnalyticsMass DistributionBrand Consistency
Integration Services (SSO, API, and more)Kitting and Custom PackagingDedicated Account Rep
Variable Data Products
Promo Codes & Gift Cards
Custom Domains
User Management
Budgets
User Roles
Guest Checkout
Multiple Product Types
Approval Rules and Custom Workflows

How much does an online company store cost?

The question everybody has been waiting for, how much does all of this cost. To put it simply: it depends. It could cost you nothing or it could be a monthly subscription fee you pay, it all depends on the company you go with. What I can tell you is how we handle these things at Metron. When it comes to figuring out how much a company store will cost a client, we first get together with the client via a store consultation and figure out their needs. Based on that and other factors, such as annual spend and special store features, we determine how much the store will cost.

What branded merch should I put on my store?

Product makes the store. Having the right product can be the difference between your store being used all the time or your store being a ghost town. With that being said, we understand that it can be difficult to pick product when there’s so much out there. You can let us know some of your favorite brands or a price range and we’ll create a customized selection of products for your store. Don’t have any clue where to start? Let us handle everything then. We’ll outfit you with our Store Starter Pack, a curated collection of products that are high-quality, popular, and get your store started fast. Check out some of our posts on branded merch to learn more:

Popular, custom branded merchandise: Learn all about the type of brands you want on your store. This post covers everything from apparel to accessories. Find out about five of the most popular brands to get your store started with.

What makes a good promotional campaign: The art of marketing relies on the various ways in which products, services, and even people are advertised and presented to the general public. Promotional campaigns are tools used to introduce or reintroduce any given product or service to a large audience over a period of time. Ensure your promotional campaign is up to snuff with this post.

How self-promotion can help build your brand: The key to a successful brand is to have a smart branding strategy. It’s important to analyze your business, along with the products or services you provide. Find out what it is that your ideal customer base is looking for in a brand. Cadillac shows what smart consumer research does with its direct mail campaign for the 2018 CT6 Sedan. Self-promotion serves as a tool to advance the perception of your company and, in turn, your brand. We’ve partnered with many companies for their self-promotion needs. This post details a few of the awesome projects we’ve taken part in.

Shop Branded Merch

Downloads

Company Store Brochure: We get it. You’re always busy and it can be hard to find time to read all of our amazing, detailed blog posts on our company stores. So we’re here to help. We got together and made a company store brochure that you can download and consume on your computer, phone or any other type of device you find yourself carrying.

Mango Languages Case Study: Mango Languages needed a store solution that could help connect the various libraries, schools, learning centers, and other clients that utilized their services, with useful print material, branded merch, and more. Learn how we helped create a store solution that perfectly fit their needs.

How do I get started?

Finally, the moment you’ve been waiting for, and the easiest question for me to answer. How do you get a company store started? It’s simple. Fill out the company store consultation form below and an experienced store rep will reach out to you to get things started. It’s really that simple. You can also reach out to us via phone (2485454444), email (info@metronbranding.com) or via our contact page.

Sign up for a Online Company Store Consultation