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First Impressions in Branding

Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what they are wearing, but the reality is that we often do. It’s second nature. In a business...

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Why is Branding Important?

So what is branding? And why is it so important for your business?Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social...