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Building Relationships Through Gifts

Showing appreciation, whether to your clients or employees, is essential in maintaining strong relationships. Gift-giving provides an invaluable vehicle for thanking your customers and rewarding your employees. The purpose of a gift is to build relationships and show appreciation. Businesses have the opportunity to reflect...


Key Tips and Ideas for Improving Your Brand Identity

A stronger and more unified brand identity leads to better recognition among your prospects, growing trust and a better ability to attract better, higher paying clients. Here a just a few advantages of a strong brand identity:-Reveals your unique value proposition and develop a competitive...

5 Benefits of Using Promotional Products for Small Business

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. Compare your last marketing tactic to the usage of promotional products; how did it...


5 Ways to Use Promotional Products as Incentives

The Advertising Specialties Institute (ASI) has published their most recent asi study analyzing channel belief versus customer needs. With massive changes in recent years in communications technology and how brands go to market, using promotional products as incentives is still an effective way to motivate...


7 Tips for Tradeshow Giveaways

If your industry holds trade shows, then you not only need to attend these events, but you also need to ensure that your booth is attention-getting and memorable. Having great promotional products at your table can attract customers to your booth, and when they look...


5 Tips to Increase Brand Awareness

Billions of dollars are spent every year on brand strategies, in the attempt to make consumers aware of different brands. From soft drinks to mobile phones, brand awareness influences which products people buy and which brands they trust. Building brand awareness is the first step...


4 Common Misconceptions of Promotional Products

Misconceptions of promotional products are surprisingly common, so we took at crack at identifying some of then and explained why they aren't correct.Misconception 1: Promotional products aren’t as effective as other marketing mediums.Research has consistently shown that promotional items are extremely effective compared to other...

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7 Tips for Creating a Powerful Brand

Tip #1: Vision Proverbs says, “When there is no vision, the people perish.” So will your business. A vision is a compelling aspiration of your perfect business. It’s what you’re striving toward. It’s rooted in your core values and it’s a great foundation for delivering value...

Do Tradeshow Giveaways Work?

Well thought-out tradeshow giveaways do work. Irrelevant, unimaginative freebies do not. And beware of catering to giveaway grabbers who will dart into your booth, grab a freebie and dart back to the aisle without so much as making eye contact with your staff. Give out...