Brand loyalty programs are one way to reduce your customer churn rate – the rate at which customers stop doing business with your company. For most brands, keeping the churn rate in check makes a huge difference as it is much cheaper to retain existing customers than it is to gain new ones. In fact, … Read more
It’s 4:30 PM on a Monday. You’re trying to deal with the 200th email you’ve received about an apparel order for your new branch location. Your sales team is still waiting on their new business cards. Enough is enough, it’s time to make managing all that branded merchandise easy. It’s time to start an online … Read more
Online company stores are the best way to manage your branded merchandise. They serve as the easiest way for employees to access branded materials, from apparel to printing materials. We’ve been writing about online company stores for a while now so we’ve decided to put all our knowledge and resources about them in one place. … Read more
Socially responsible corporate gifts are manufactured by ethical companies committed to fair labor and socially and environmentally responsible sourcing and production. Purpose-driven brands and companies that place a strong emphasis on corporate social responsibility often prefer to give socially responsible and sustainable corporate gifts to their sales prospects, VIP clients, and employees. They are also … Read more
What do the best company swag boxes for customers, sales prospects, and employees all have in common? A solid theme. Useful, high-quality branded products – and fun swag, too. Plus great custom packaging. Company swag boxes are a cost-effective way to share your brand, culture, and corporate mission with sales prospects, customers, and new hires. … Read more
A brand refresh shouldn’t be a secret from your employees or customers. That’s why one of the final steps of your brand refresh checklist – the brand refresh announcement – is a crucial one. Figuring out how to effectively announce a brand refresh or rebranding to your employees, customers, and the world at large should … Read more
We’re always on the lookout for exceptional employee birthday gift ideas. Thoughtful, joyful, and fun gifts capable of surprising and delighting your employees on special occasions like birthdays and work anniversaries can be difficult to find. The best birthday gifts for employees are a bit whimsical and completely memorable – capable of making anyone feel … Read more
One of the best sources of data related to promotional product trends – i.e. which promotional products are the most cost-effective and popular with consumers – is the Advertising Specialty Institute (ASI)’s Ad Impressions Study, which is released every 1-2 years. The 2022 edition of this report provides detailed insight into promotional product trends – … Read more
Updated April 2022 One of the biggest trends in the promotional products industry over the past few years: sustainability. Driven by consumer demand for products and packaging made from more environmentally friendly and sustainable materials, promotional giveaways got a whole lot greener in 2020 and 2021. For an increasingly large percentage of the population – … Read more
The best promotional items to give away should have low cost per impressions (CPI) and should be effective at achieving your campaign goals – whether that is drumming up new business or securing customer loyalty. According to the Advertising Specialty Institute’s (ASI) 2022 Ad Impressions Study, the types of promotional products that are most likely … Read more
After two years of remote work arrangements, large corporations like Google and Apple have begun welcoming their workers back to the office. With the worst of the COVID-19 pandemic now appearing to be over, many other companies will likely follow their lead in March and April 2022. Some companies, especially those in the competitive tech … Read more
Happy, healthy employees are productive, high performing employees. Wellness boxes for employees – custom gift boxes containing health and wellness related products – make excellent office gifts, rewards, and incentives. Wellness-themed corporate gift boxes can help encourage staff to join workplace health management and wellness programs. They can also be given away as prizes at … Read more
Mind-body wellness is a top priority for a growing number of U.S. adults. Recent research – including the 2022 US Mindbody Wellness Index – indicates that Americans are becoming more health conscious. A December 2021 survey conducted by Ipsos, a marketing research firm, found that “62% of Americans agree that their health is more important … Read more