In today’s increasingly connected world, adding a company webstore to your online arsenal is a good choice to increase brand exposure and awareness. Obviously, this might not be a good choice for some companies who sell through distributors or have a very complex product offering. However, a company webstore can be something as simple as selling some apparel with your brand on it, increasing your web presence and your brand exposure. Here are some advantages.
A webstore expands your sales area & increases sales.
A webstore will expand your reach from your local area to the entire world! This is especially important in rural areas where your sales prospects are limited. With a webstore, people can order your products (or products identified with you) from two blocks away, two states away or even two countries away giving you more prospective customers. By adding internet sales, you’ll increase your bottom line. Webstores pay for themselves many times over in the addition sales they bring in!
A webstore sells 24 hours a day.
How late is your company open? What if someone wants to order a product after hours? With a webstore, people can order your products 24×7, even on holidays!
A webstore can provide information on your products.
Many times people don’t know exactly what they need or want to purchase and need to do a little research before buying. By having a webstore in conjunction to your regular website, you can provide prospective customers with presale information which may later lead to a sale.
A webstore can save you money.
By having your product information online (either on your site or in a webstore) you’ll save employee time answering many customer questions. Again, time is money. Many people also prefer to browse a webstore than a printed catalog saving you printing and postage costs in addition to making you a bit more environmentally friendly!