No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers use to identify who you are, where you are, what you sell, and what makes you different from your competitors. If you can increase brand awareness, you stand out from the crowd.
The tricky part is developing your brand in a comprehensive and sophisticated way. It’s not enough to simply come up with a logo, tagline, and unique value proposition. You need to carefully craft the entire image of your company so that old and new customers alike understand why you deserve their attention.
Keep in mind these 7 tips to help you increase brand awareness. Take your branding efforts seriously, and you can develop a meaningful and lasting relationship with the customers you must want to attract.
1. Perfect Your Customer Service
You have competitors that sell similar products/services at similar price points. Where you really differentiate yourself is in the way you interact with your customers. Make sure that every point of contact is convenient, cordial, and personalized, and your customers will be eager to return for more.
2. Find Your Voice
What is the personality of your company? Do you want to project a laid back and causal vibe, or an image of unwavering professional integrity? Creating a voice for your brand and maintaining it throughout your marketing messages helps to build an identity around your company that makes you distinct.
3. Fight for Attention
Branding is an ongoing effort. You have to make the effort to remind your customers that your are out there over and over again. Use emails, contests, advertisements, personalized messages, and any other tool at your disposal to keep your brand at the front of your customer’s minds.
4. Educate Your Customers
Educating your customers about the issues that are most important to them is a proven way to multiply the value of your brand. That way, you aren’t just selling them something, you are helping them to get the most out of the experience.
5. Write a Blog
Writing a company blog is a great way to add a dynamic element to your website. If you can provide a consistent stream of interesting, relevant, and educational content, you encourage people to visit your website over and over again. That helps to establish your brand as an authoritative resource, and expose visitors to other branding efforts contained on your website.
6. Create an Online Group
Creating a community around your brand is a great way to help it evolve organically. Social media sites like Facebook and LinkedIn give you free and easy-to-use tools for starting the conversation. Set up a group, encourage your customers to join and participate, and see what develops.
7. Be Consistent
If you want to increase your brand awareness, you need to be consistent across the board. Make sure that you always use the same logo, profile pictures, color scheme, and tone of voice to help your customers recognize you as quickly as possible.
What’s Your Brand?
Branding isn’t an overnight process, but if you make a thoughtful and ongoing effort to build a brand from the ground up, your customers will reward you.